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How Much Do Marketing Managers Make?


The Northwest Missouri State University online Master of Business Administration in marketing program provides expertise in strategic and global marketing, business decision analysis, and financial management with a marketing emphasis. With concentration courses in international business, marketing communication, marketing management and business decision analysis, students receive comprehensive training for a competitive and rewarding industry.

Advertising, promotions, and marketing managers earn a national median pay of $127,560, according to the U.S. Bureau of Labor Statistics as of February 2018. Within the respective fields of advertising, promotions and marketing, there is a wide range of management opportunities, with diverse functions and roles, for which a marketing-focused MBA provides training. From a general perspective, here is what managers in each field do.

Marketing Managers

Professionals in this occupation may serve in a variety of functions within the broad area of managing marketing activities for an organization. They may be responsible for estimating demand for products and services and identifying potential markets. They may work with sales, PR and R&D in developing pricing strategies. Marketing managers may also provide leadership in the development of new products or services, and in creating marketing plans.

Digital marketing managers manage web properties and social media platforms for organizations, and this role has taken on prominence within many organizations as online marketing has evolved.

According to Salary.com, advertising managers earn a median salary of $96,603, with a range usually between $84,178 and $113,739 as of January 2018. The field includes several closely related positions with median salaries approaching and topping six figures.

Advertising Managers

If you've seen the TV show Mad Men, you know the field can be glamorous and exciting. Advertising managers work for agencies or organizations, and some work on a project basis. Some of these managers devise and pitch advertising campaigns by overseeing a staff that consists of creative, media services and budgeting personnel.

Others, known as advertising or account executives, manage client accounts and develop plans to increase clients' businesses. Often, they serve as the liaison between their agency and its clients. In the advertising sales departments of media companies, advertising sales directors manage teams of salespeople who are responsible for selling TV or radio time, print ad space, or online advertising.

According to Salary.com, advertising managers earn a median salary of $93,478, with a range usually between $81,822 and $112,412 as of January 2018. The field includes several closely related positions with median salaries approaching and topping six figures:

Sr. Account Executive, Advertising - $94,332

Account Manager - $104,678

Advertising Sales Director - $165,817

Top Advertising Executive - $194,899

Promotions Managers

Managers in promotions manage and develop sales promotion programs to maximize an organization's sales. They research, evaluate and recommend enhancements to a product or service's marketing position and use a combination of media, from social media to in-store displays, to achieve their goals. Purchasing incentives typically include sales, rewards programs, discounts, rebates, coupons, sweepstakes and contests.

Salary.com reports a median salary for this position of $83,729, with a range usually between $68,297 and $98,406 as of January 2018.

Public Relations Manager

PR managers develop and implement policies and procedures for their organizations' PR departments. They are tasked with maintaining a favorable image for brands, products, services, and even for people, including celebrities and politicians. They devise media plans, prepare public statements and press releases, and coordinate communications across a variety of channels.

Salary.com reports a median salary for this position of $101,487, with a range usually between $88,867 and $116,534 as of January 2018.

For professionals with aspirations of an intellectually and financially rewarding occupation, an MBA in marketing is a passport to a variety of dynamic career destinations.

Learn more about Northwest's online MBA in Marketing program.


Sources:

U.S. Bureau of Labor Statistics: Advertising, Promotions, and Marketing Managers

Salary.com

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