Bachelor of Science in Public Relations Online

Transform your power of words into a successful public relations career. Level up your ability to collaborate, communicate and influence new ideas.

Apply by: 2/18/25
Start class: 3/10/25 Apply Now Apply Now

Program Overview

Insights into our online public relations bachelor’s degree program

Grow your expertise as a persuasive communicator with the 100% online Bachelor of Science in Public Relations program from Northwest Missouri State University. According to Lightcast data, the demand for public relations skills in job postings has increased by over 40% from 2017 to 2023 Nationally and in Missouri, making this degree the career of choice for many students. Learn from our expert faculty who have years of professional experience in this sector and can introduce you to the most relevant communication career scenarios as well as their professional contacts in the field.

In our online public relations degree program, you will develop your public relations and communication skills across multiple media platforms, focusing on key aspects such as writing, social media and information management. You will grow your foundational knowledge of public relations techniques and expand your skills in both written and verbal communication. As a graduate of the B.S. in PR online program, you will have grown as a creative thinker and problem solver, fully preparing you to view all sides of modern-day challenges and to offer strategic solutions.

Our experiential learning format prepares you with the relevant knowledge and skills to effectively contribute to the workforce upon graduating. The undergraduate-level curriculum goes beyond theory and encourages you, as a student, to think critically and act decisively. Plus, the profession-based learning aspect of the curriculum, influenced by the Professional Advisory Board at Northwest, allows you to apply your studies to real-life contexts. The Board, composed of industry professionals, meet annually to discuss the job market, workforce skills, gaps and needs and provide that information to Northwest faculty, so they may incorporate it in their course learning outcomes.

This online program in public relations is fundamental in preparing career-ready graduates

93% of students graduating with this online degree find employment or continue their education within six months after graduation.

Graduates of this online Public Relations program will:

  • Be able to manage social media campaigns, leveraging tools to track and measure success (Facebook, Twitter)
  • Gain a general understanding of Google Analytics
  • Develop the power of persuasion
  • Be adept in crisis communication and learn to protect and restore an organizational or professional image
  • Be able to defend a position through well-thought-out research
  • Know how to write and distribute press releases
Graduates of this online Public Relations program will:
  • Be able to manage social media campaigns, leveraging tools to track and measure success (Facebook, Twitter)
  • Gain a general understanding of Google Analytics
  • Develop the power of persuasion
  • Be adept in crisis communication and learn to protect and restore an organizational or professional image
  • Be able to defend a position through well-thought-out research
  • Know how to write and distribute press releases

Public relations career opportunities include:

  • Public Relations Coordinator
  • Communications Specialist
  • Speech Writer
  • Event Planner
  • Nonprofit Fundraiser
Public relations career opportunities include:
  • Public Relations Coordinator
  • Communications Specialist
  • Speech Writer
  • Event Planner
  • Nonprofit Fundraiser

Accreditation:

Northwest Missouri State University is accredited by the Higher Learning Commission (hlcommission.org), an institutional accreditation agency recognized by the U.S. Department of Education.

Also available:

Northwest offers a variety of specialized online education program options. Check out our other online undergraduate programs.

Per Credit Hour $334*
Program Transfer Credits: Up to 90 hours
Credit Hours 120

Accreditation:

Northwest Missouri State University is accredited by the Higher Learning Commission (hlcommission.org), an institutional accreditation agency recognized by the U.S. Department of Education.

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Need More Information?

Call 844-890-9304

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Tuition

Affordable tuition you can pay as you go

Our B.S. in Public Relations online program offers affordable, pay-by-the-course tuition, which is the same for in-state and out-of-state students. All fees are included.

View additional tuition information+

Program Per Credit Hour Per Course
B.S. PR $334* $1,002

Important Refund Information

2nd day of class Last date for 100% refund for dropped course
4th day of class Last date for 75% refund for dropped course
6th day of class Last date for 50% refund for dropped course
8th day of class Last date for 25% refund for dropped course

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Use our Tuition Estimator to see how affordable your degree could be. Slide the notch to the number of credits you've already earned—which may qualify for transfer credit—to get an estimate of what your degree might cost.

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Transcripts sent from other colleges and universities will be evaluated, and accepted credits will be added to the student’s Northwest record. The Tuition Estimator is not a guarantee or predictor of the number of credit hours that will be accepted.

Tuition breakdown:

Per Credit Hour $334*

Calendar

Preview Northwest's online dates and deadlines

Northwest online programs are delivered in an accelerated format ideal for working students, conveniently featuring multiple start dates each year.

View full calendar  + 

TermProgram Start DateApplication DeadlineDocument DeadlineRegistration DeadlinePayment DueLast Class Day
Spring 11/13/2512/19/241/2/251/7/251/8/252/28/25
Spring 23/10/252/18/252/24/253/3/253/5/254/25/25
Summer 15/5/254/15/254/21/254/28/254/30/256/20/25
Summer 26/23/256/2/256/6/256/13/256/17/258/8/25
Fall 18/25/258/5/258/11/258/18/258/20/2510/10/25
Fall 210/20/259/30/2510/6/2510/13/2510/15/2512/5/25

Now enrolling:

Next Apply Date: 2/18/25
Next Class Start Date: 3/10/25
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earning your degree?

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Admissions

Steps to being admitted into our online public relations program

At Northwest, we've streamlined the admission process to help you get started quickly and easily. Please read the requirements for the B.S. in Public Relations online, including what additional materials you need and where you should send them. The requirements include:

Admission Requirements:

  • GPA of at least 2.0 on a 4.0 scale
  • Official transcripts from all institutions attended
View all admission requirements +

To apply for this program, you must meet the requirements for one of the sections listed below.

Transfer Criteria

  • Students with 24 or more transferrable credit hours:
    • A minimum 2.0 cumulative transfer GPA (on a 4.0 scale)
  • Students with less than 24 transferrable credit hours:
    • Follow freshman admission requirements and have a minimum 2.0 cumulative transfer GPA (on a 4.0 scale)
  • Transfer students from non-regionally accredited institutions will also be considered a freshman; credit cannot be transferred into Northwest from a non-regionally accredited institution

Returning Students (previously enrolled as degree-seeking at Northwest)

  • A minimum 2.0 cumulative transfer GPA in any coursework completed since last being at Northwest (on 4.0 scale)
  • A probation essay (if returning after being suspended or put on probation) explaining previous time at Northwest, what they've been doing since and how they plan to be successful when they return

Freshman Criteria (Adult - 24+ years old):

  • High school transcript showing graduation date or completion of GED/HiSET
  • Essay
  • ACT/SAT test scores optional; can be submitted for scholarship/placement purposes if available

Freshman Criteria (for non-adult freshmen and transfers with less than 24 transferrable hours):

  • Category I:
    • 21 or higher ACT composite (or the SAT equivalent: SAT-980 or 1060**)
    • A minimum 2.0 cumulative GPA (weighted or unweighted) or above (on 4.0 scale)

**Per 2016 SAT redesign.

  • Category II:
    • Have an admissions index score (see here) that equals or exceeds 100 points
    • A minimum 2.0 cumulative GPA (weighted or unweighted) or above (on a 4.0 scale)
  • Category III:
    • Minimum 3.0 cumulative GPA (weighted or unweighted) or above (on a 4.0 scale)
    • Complete high school college-preparatory curriculum
    • Students who have completed the GED or HiSET are eligible with a minimum score of 660 on the GED or a minimum score of 75 on the HiSET
    • This category is not an option for home-schooled or unaccredited high school graduates unless they have also completed the GED or HiSET

Home-Schooled Students

Applicants must have their ACT or SAT results submitted directly from ACT or College Board. A transcript listing of high school courses and grades in each course is also required for admission.

  • 21 or higher on the ACT (or SAT equivalent), OR
  • GED score of 660 or higher, OR
  • HiSET score of 75 or higher

GED Applicants/HiSET Applicants

A student may be considered for admission after receiving an equivalency certification, meeting the following criteria:

  • GED score of 660 or higher, OR
  • HiSET score of 75 or higher

Official transcripts can be emailed to [email protected]. To submit official documents by mail, send them to:

Office of Admissions
Northwest Missouri State University
800 University Drive
Maryville, MO 64468-6001

Have a question? Call us at 844-890-9304.

Click here for State Authorization information.


Admission Requirements:

  • GPA of at least 2.0 on a 4.0 scale
  • Official transcripts from all institutions attended

Courses

A look at the online Bachelor of Science in Public Relations curriculum

For the B.S. in PR online, the curriculum is comprised of 120 credit hours, including: 44-47 credit hours of Northwest Core (general education), 4 credit hours of our university seminar, 33 credit hours of communication core courses, 12 credit hours of cognate courses, 6 credit hours of emphasis courses, 9 credit hours of communication courses, and 6 credit hours of advisor-approved electives. Plus, as many credit hours of general elective courses as needed to fulfill the 120 credit hour degree requirement.

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Students must take 44-47 credit hours of general education courses to meet the degree plan requirements.
Duration: 7 Weeks weeks
Credit Hours: 3
An introduction to the themes, events, people, issues, and debates in U.S. history since Reconstruction.
Duration: 7 Weeks weeks
Credit Hours: 3
Beginning course for those who did not take chemistry in high school. Must be taken concurrently with CHEM 24113. Serves as a refresher course for science majors and satisfies the general laboratory physical science requirement. Involves a study of elements, compounds and fundamental chemical laws. Three hours of lecture and recitation per week. Prerequisite: High school algebra.
Duration: 7 Weeks weeks
Credit Hours: 3
A study of the elements and principles of art as well as forms of expression in works from the major periods of Western art. Although the works will be studied in the context of history, the course is not a chronological survey. Not a studio course. Not for art majors.
Duration: 7 Weeks weeks
Credit Hours: 3
Basic concepts of decision making, central values, variability, probability and statistical inference, elementary concepts of correlation, parametric tests of significance, and regression analysis. Will satisfy The Northwest Core requirement in mathematics. Proficiency examination is available.
Duration: 7 Weeks weeks
Credit Hours: 3
An introduction to the themes, events, people, issues, and debates in U.S. history from the earliest settlements through Reconstruction.
Duration: 7 Weeks weeks
Credit Hours: 3
An analysis of how culture interacts with communication and an examination of issues and problems encountered when communicating across cultures.
Duration: 7 Weeks weeks
Credit Hours: 3
Study and practice of writing as a form of engagement in public and personal contexts. Builds on skills practiced in English 111 (academic rhetoric, argumentation, research, and documentation) while broadening the contexts in which these skills are used. Students will complete an extensive writing project which may incorporate various forms of writing and other media. Prerequisite: ENGL 10111.
Duration: 7 Weeks weeks
Credit Hours: 3
Attention is directed toward the fundamental principles, institutions, and problems of American Constitutional Government-national, state, and local. Particular stress is given to the Missouri Constitution, as well as to national Constitutional growth.
Duration: 7 Weeks weeks
Credit Hours: 3
An overview of the theory and guided practice of the skills utilized in intrapersonal, interpersonal, group and public communication. The student will perform an interview, small group discussion, informative speech and persuasive speech.
Duration: 7 Weeks weeks
Credit Hours: 3
A survey course designed to introduce students to the foundation of human and animal behavior. Students will study the content and the processes used by behavioral scientists to discover, describe, explain and predict human behavior. The course provides an environment in which students learn how to critically evaluate the biological, social/cultural and psychological variables that contribute to behavior and to reflect on those to develop an informed sense of self and others.
Duration: 7 Weeks weeks
Credit Hours: 3
Study and practice in reading and writing texts towards development of college-level academic literacies. Students will engage through writing and reading in knowledge-based inquiry and sustained critical thinking for the purpose of better understanding the subject or issue. Concepts taught will include academic rhetoric and argumentation, research and documentation.
Duration: 7 Weeks weeks
Credit Hours: 3
A general studies course designed to provide the student a better understanding and appreciation of the varied styles of music. Fulfills Fine Arts component of The Northwest Core requirements.
Duration: 7 Weeks weeks
Credit Hours: 3
Course introduces a geographical perspective that examines the cultural, political, and physical processes that shape the diverse regions of the world.
Duration: 7 Weeks weeks
Credit Hours: 3
This course is designed to provide a greater understanding of the social world. Sociology is defined as a scientific study of human behavior in social life with an assumption that there are social forces which shape and influence patterns of behavior and ways of thinking. These include social forces such as culture, stratification, age, gender, race and ethnicity, and globalization. Several sociological perspectives serve as the point of reference by which human behavior at the micro and macro level are better understood.
Duration: 7 Weeks weeks
Credit Hours: 1
Beginning laboratory course which must be taken concurrently with CHEM 24112 lecture. Two hours of laboratory and recitation.
Duration: 7 Weeks weeks
Credit Hours: 3
A general course in biology providing a broad understanding of the basic principles of biological science such as cells, energy production, photosynthesis, genetics, plant and animal physiology, ecology, environmental issues, and diversity. Upon completion, students will understand the relationship between living organisms and their environment and make more informed decisions regarding issues facing our society. Must co-register in BIOL 04103.
Duration: 7 Weeks weeks
Credit Hours: 3
A general introduction to literature organized around central themes in our global society. Selected themes will vary, but each course offering will include (1) literature from various genres, (2) literature from three centuries and (3) readings from at least three of four distinct cultural categories. Satisfies the Literature requirement in The Northwest Core.
Duration: 7 Weeks weeks
Credit Hours: 2
A two-hour laboratory which must be taken concurrently with BIOL 04102.
Duration: 7 Weeks weeks
Credit Hours: 3
An introductory course surveying the aesthetic process by which plays are translated into theatrical terms and projected from a stage to an audience, including play analysis, acting, directing, scene design, costume, makeup and stage lighting.
Duration: 7 Weeks weeks
Credit Hours: 3
An examination of the fundamental concepts, principles and major theoretical approaches of ethics used to determine the moral demands of human conduct with applications to ethical questions of contemporary concern in medical practice and research.
Students are required to take a University Seminar (1 credit hour) and a digital literacy course, usually Computers and Information Technology (3 credit hours). Below is the information for each course.
Duration: 7 Weeks weeks
Credit Hours: 1
University Seminar is designed to help students transition to college life and achieve success. Topics of exploration will include the privileges, rights, and responsibilities associated with a university education, skills necessary for success, assuming responsibility for one's own university experience, and available resources.
Duration: 7 Weeks weeks
Credit Hours: 3
Introduction to computer systems. Topics include integrated office applications, hardware, software, Internet, and the rights and responsibilities of computer users.
Duration: 7 Weeks weeks
Credit Hours: 3
xxxx
Duration: 7 Weeks weeks
Credit Hours: 3
A study of the theory and principles of effective public speaking. The student will develop and present various types of public speeches with and without presentational aids. The ability to effectively present one's ideas in a public forum is one of the most fundamental skills necessary for success in professional and political life. This course is designed to provide the skills needed to excel at public communication in variety of specific situations. Additionally, this course provides an overview of the historical development of the study of public communication. After successfully completing this course, students should be able to develop well-reasoned, supported and delivered public messages as well as function as critical consumers of discourse in the public sphere.

Learning Outcomes:

  • Understand the role of writing and speaking in living and learning
  • Engage in disciplined thought to generate and communicate ideas
  • Locate, retrieve, organize, store, synthesize, and annotate various forms of information
  • Engage in team-based activities and understand the logistics, value, and challenges of effective teamwork

Course Specific Objectives:

  1. To provide an overview of the study of public communication and the historical development of the field.
  2. To gain an understanding of what constitutes a well-structured message.
  3. To evaluate the quality and applicability of different types of support in constructing messages with various purposes
  4. To develop skills for preparing high quality visual aids of various types (including computer developed slides using PowerPoint)
  5. To integrate the understanding of conceptual issues into the practice of developing public speeches.
  6. To develop and refine critical listening skills.
  7. To intelligently critique the speeches of others with compassion and insight.
  8. To use language effectively to advance a speaker's goals and to engage the audience.
  9. To become comfortable with extemporaneous and impromptu forms of delivery.
  10. To appreciate the value of refining speeches to achieve excellence in public speaking
Duration: 7 Weeks weeks
Credit Hours: 3
A study of group processes in the problem-solving setting. The focus is on problem-solving, leadership, role development, cohesiveness and effective practitioners. Group participation outside the classroom will be expected.
Duration: 7 Weeks weeks
Credit Hours: 3
Exploration of the symbolic means of engineering consent, focusing on techniques that foster intolerance and bigotry. The course focuses on theories of symbolic manipulation and persuasion and on analyzing actual propaganda/persuasive campaigns.
Duration: 7 Weeks weeks
Credit Hours: 3
A study of the theories of interpersonal communication. Experiences in the development of communication, anxiety awareness, verbal confrontation, reinforcement and interpersonal trust are included. This class explores relationships among and between groups and examines differences in the areas of culture, gender, and media and technology.

Learning Outcomes:

  • Distinguish between impersonal and interpersonal communication
  • Explain the role of communication in the development of a sense of self
  • Articulate the influence of perception and perceptual barriers on communication
  • Identify essential characteristics of healthy relationships
  • Develop and sustain healthy relationships in diverse settings
  • Be able to apply interpersonal concepts to work based situations
Duration: 7 Weeks weeks
Credit Hours: 3
Introduction to the communication techniques of public relations including internal and external interpersonal communication networks and mediated communication. Students will be able to further develop writing skills necessary for the PR field. You will learn how to communicate properly in a business setting and have the ability to analyze an audience and structure your messages appropriately. Recommended prerequisites: MMED 20130 and ENGL 10111 and ENGL 10112.

Learning Outcomes:

  • Further develop writing skills necessary for the public relations field
  • Students will be exposed to the practices of business and learn to communicate properly in a business setting
  • Learn how to analyze an audience and structure messages appropriately
  • Learn how to properly apply spelling and grammar skills
  • Learn about the multiple functions of communication in an organization, both public and internal
Duration: 7 Weeks weeks
Credit Hours: 3
An introduction to the process of research and inquiry in the field of communication. This course surveys quantitative, qualitative and critical methodologies and provides students with tools to evaluate and conduct such studies. MATH 17114 General Statistics is recommended as a directed Northwest Core choice. Prerequisites: COM 29102, ENGL 10111 and ENGL 10112 or ENGL 10115.
Duration: 7 Weeks weeks
Credit Hours: 3
An overview of public relations as practiced historically and in contemporary America. It provides a comprehensive foundation of theoretical and applied knowledge necessary to become a public relations practitioner. Prerequisites: COM 29260 and MMED 20130.
Duration: 7 Weeks weeks
Credit Hours: 3
A study of the rationale underlying public relations campaigns, achieving specific public relations goals and solving a wide variety of public relations problems. Prerequisite: COM 29360.
Duration: 7 Weeks weeks
Credit Hours: 3
Professional experience in public relations. The particular interests of the student are addressed through practical application with public relations practitioners. Prerequisites: senior standing in public relations and consent of instructor. Repeatable for new experience.
Duration: 7 Weeks weeks
Credit Hours: 3
Designed to prepare the communication student to enter the post-college world in the communication field, this course summarizes communication trends, research techniques, discipline-oriented writing and presentation skills, including an emphasis on application to team-based projects. Prerequisite: Must meet the current departmental cut score(s) on the current standardized general education test(s) (contact the department office for specific information) and have the permission of the department chair to enroll.
Students must take 4 of the following courses.
Duration: 7 Weeks weeks
Credit Hours: 3
The course will prepare students for media writing, with special emphasis on AP style, news judgment, and a thorough review of grammar.
Duration: 7 Weeks weeks
Credit Hours: 3
The study and application of social media tools and theories as they apply to the development of a social media strategy as employed by media and/or creative organizations. Prerequisite: Advanced Standing.
Duration: 7 Weeks weeks
Credit Hours: 3
Instruction and practice in the practical application of effective writing strategies for government, business and industry, including but not limited to reports, memos, causal analyses, mechanism descriptions, definitions, persuasive letters and feasibility studies. Prerequisite: ENGL 10112 or ENGL 10115 or permission of instructor.
Duration: 7 Weeks weeks
Credit Hours: 3
Addresses the changing environments and situations facing writers due to the ever-increasing presence of computer and internet technology. Emphasizes planning and creating documents in a number of technology-rich situations. The specific content of the course will vary each semester, with possible topics such as Internet Rhetoric, Writing With New Media, Literature, Hypertext and Other Media Influences, or Technology and Collaborative Writing. While students may be required to learn the basics of Web page construction through an HTML editor, this is not a course in coding or graphical design except as far as these subjects intersect with writing. Students may repeat the course with change of topic. Prerequisite: ENGL 10112 or ENGL 10115.
Duration: 7 Weeks weeks
Credit Hours: 3
This course covers major skills required in publishing, provides an overview of the publishing industry, and prepares students for work in areas of technical writing, magazine editing and freelance copyediting. Prerequisites: Junior or graduate student standing, or instructor permission.
Duration: 7 Weeks weeks
Credit Hours: 3
In this course students will study the determination and satisfaction of consumer wants or needs from a managerial perspective. Elements of this process include market research, demand analysis, product development, pricing, promotion, and distribution.
Duration: 7 Weeks weeks
Credit Hours: 3
This course will prepare students to navigate the unique challenges communicators face during a crisis situation through the study of basic communication theory and practice, media relations, relevant laws and ethics, cross-cultural communication, international crisis communication, and communication coordination practices.

Learning Outcomes:

  • Learn to apply basic theories in crisis communication to crisis situations
  • Learn about the basics of crisis management at various levels of an organization
  • Analyze how crisis communication is handled in a crisis situation
  • Utilize crisis communication to create opportunities for positive outcomes in an organization
  • Learn the necessary elements to create crisis communication plans
Duration: 7 Weeks weeks
Credit Hours: 3
This course introduces students to areas of current importance in the communication field. It builds upon the theory and research introduced in previous courses and gives students a global perspective of communications practice. Prerequisites: COM 29260 or consent of the instructor. May be repeated for credit with topics changing.

Learning Outcomes:

  • Identify and explain ways for understanding and applying communication in conflicting situations that promotes unity and solvency
  • Understand current research as it relates to conflict management in interpersonal, group, business, and other contexts
  • Apply communication models and techniques that promote effective conflict resolution in various situations
  • Identify issues that contribute positively and negatively to conflict situations
  • Apply methods of conflict management to specific conflict situations. Select methods and techniques appropriate to fostering conflict resolution in personal situations.
Students must take 3 of the following courses.
Duration: 7 Weeks weeks
Credit Hours: 3
This introductory course will examine the foundations, concepts, strategies, and operations of the advertising industry. This course will examine the real world of advertising and present the breadth as well as depth of the field.
Duration: 7 Weeks weeks
Credit Hours: 3
An introduction to the concepts and strategies of using the Internet to communicate to an audience. Students will analyze different types of web sites and why they are built, and examine common site features and good site design and content practices.
Duration: 7 Weeks weeks
Credit Hours: 3
This course examines the concepts, strategies, and operations of specific advertising campaigns, both past and present. This examination allows students to better understand the strategies and frailties of advertising campaigns that have both succeeded and failed. The course ensures students are aware of famous advertising campaigns, and provides them with a full understanding of what contributes to the fame, success, and failure of those campaigns.
Duration: 7 Weeks weeks
Credit Hours: 3
An analysis of the fundamental forms of nonverbal communication. Attention is given to the use of the body in conscious and unconscious gestures, proxemics, kinesics and axis, and the effect of these on the environment and culture of the individual.
Duration: 7 Weeks weeks
Credit Hours: 3
A study of the theory of argumentation, logical argument construction, argument refutation and cross examination. The course involves the application of reflective thinking to problem solving. Students are given an opportunity to apply argumentation theory to law, scholarship, politics and business.
Duration: 7 Weeks weeks
Credit Hours: 3
A study of the spoken communication process in business and organizational settings and the major concepts which influence organizational communication. Attention is directed toward the organizational elements, the communication system and improving organizational communication.
Duration: 7 Weeks weeks
Credit Hours: 3
A beginning course in the principles and theory of accounting
Duration: 7 Weeks weeks
Credit Hours: 3
An introduction to the field of management designed to give a basic understanding of the principles, concepts, and functions of management within that social system called the information era. Successful management is dependent on fostering responsible and autonomous behavior, as authoritarian structures are being replaced by democratic processes evolving within modern organizations. Thus, successful management is studied as the processes and behavior of participative management.
Duration: 7 Weeks weeks
Credit Hours: 3
A study of that element of the marketing mix that relates to persuasive communication with prospective stakeholders of the firm. Specifically this includes an analysis of advertising, personal selling, publicity, direct marketing, Internet marketing and sales promotion. Prerequisite: MKTG 55330.

Learning Outcomes:

  • Explain the role promotion plays in overall marketing strategy
  • Understand promotional concepts/terminology
  • Understand the purpose, practice, significance, and current state of promotion
  • Explain the components of, and major influences on, a firm's promotional/communication tools/strategies
  • Understand the activities necessary to consider when developing a promotional campaign
Duration: 7 Weeks weeks
Credit Hours: 3
An interdisciplinary behavioral approach to understanding the consumer. Consideration is given to consumer psychological, sociological, and cultural processes as they relate to the development of marketing strategies. Prerequisite: MKTG 55330.

Learning Outcomes:

  • Understand how consumer behavior is used in product positioning, market segmentation, new product and new market development, global marketing, and developing consumer legislation and public policy
  • Expand our understanding of the consumer purchase decision process
  • Understand how a marketing manager uses consumer behavior concepts to develop marketing strategy
Duration: 7 Weeks weeks
Credit Hours: 3
An analysis of the various methods and techniques available for collection and interpretation of data as they apply to marketing research. Prerequisites: MATH 17114 and MKTG 55330.

Learning Outcomes:

  • Apply basic marketing research concepts and terminology
  • Describe how marketing research is used to enhance decision making
  • Report problems in researchable terms
  • Prepare to collect, analyze, and interpret data through statistical analysis and general software
  • Write in a formal business style
  • Construct a fundamentally sound base of marketing research knowledge
Students must take 6 credit hours of any advisor-approved elective course to meet the degree plan requirements.
Students must take as many credit hours of general elective courses that are needed to fulfill the 120-credit-hour degree requirement.

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