Master of Business Administration in Marketing Online

Solidify your expertise in strategic and global marketing while building a strong foundation in marketing strategies and solutions.

Apply by: 8/12/24
Start class: 8/26/24 Apply Now Apply Now

Program Overview

Why Our Online MBA in Marketing Stands Out

The MBA in Marketing online program fully prepares you to meet and exceed marketing goals for any organization and to capably respond to the needs of an ever-changing global marketplace.

In this accredited business program, you will gain an understanding of international business from both a historical and current perspective, learn about contemporary marketing communication strategies and examine the application of mathematical and statistical methods for effective business decision-making.

Highly qualified, caring faculty with professional credentials teach all courses with an emphasis on developing management skills through relevant, real-world applications. The online MBA in Marketing from Northwest Missouri State University allows you to advance your career in organizations across the global marketplace by giving you a business operations background in accounting, finance and economic principles.

Accreditation:

The business programs at Northwest Missouri State University are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). For more information about ACBSP accreditation, visit acbsp.org.

MBA in Marketing career opportunities include:

  • Marketing Manager
  • Marketing Director
  • Product Manager
  • Market Research Analyst
  • Brand Manager
  • Marketing Manager
  • Marketing Director
  • Product Manager
  • Market Research Analyst
  • Brand Manager

Online MBA programs also available

Northwest online offers a variety of specialized MBAs. Check out all of our online MBA concentrations.

Total Tuition $13,730*
Program Duration As few as 12-18 months
Credit Hours 30

Accreditation:

The business programs at Northwest Missouri State University are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). For more information about ACBSP accreditation, visit acbsp.org.

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Need More Information?

Call 844-890-9304

Call 844-890-9304

Tuition

Learn More About Our Affordable Tuition

Our MBA in Marketing online program offers affordable, pay-by-the-course tuition, which is the same for in-state and out-of-state students. All fees are included.

Tuition breakdown:

Total Tuition $13,730*
Per Credit Hour $446

Transfer your credits for lower tuition

Use our Tuition Estimator to see how affordable your degree could be. Slide the notch to the number of credits you've already earned—which may qualify for transfer credit—to get an estimate of what your degree might cost.

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Transfer Credits: 0
Your Estimated Tuition: $16,140
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Transcripts sent from other colleges and universities will be evaluated, and accepted credits will be added to the student's A-State record. The Tuition Estimator is not a guarantee or predictor of the number of credit hours that will be accepted.

Calendar

Important Dates for Our Students

Northwest online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.

TermProgram Start DateApplication DeadlineDocument DeadlineRegistration DeadlinePayment DueLast Class Day
Summer 26/24/246/7/246/12/246/14/246/18/248/9/24
Fall 18/26/248/12/248/15/248/19/248/21/2410/11/24
Fall 210/21/2410/7/2410/10/2410/14/2410/16/2412/6/24
Spring 11/13/251/3/251/6/251/7/251/8/252/28/25
Spring 23/10/252/24/252/27/253/3/253/5/254/25/25

Now enrolling:

Next Apply Date: 8/12/24
Next Class Start Date: 8/26/24
Ready to take the next steps toward

earning your degree?

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Admissions

Find Your Fit in Our Online MBA in Marketing

At Northwest, we’ve streamlined the admission process to help you get started quickly and easily. Please read the requirements for the MBA in Marketing online, including what additional materials you need and where you should send them. The requirements include:

Admission Requirements:

  • Bachelor’s degree from a regionally accredited institution
  • GPA of at least 2.5 on a 4.0 scale
  • Resume detailing professional experience
  • 3 years of work experience or acceptable GMAT/GRE score

Required Documentation

Applicants to Northwest’s MBA program who have a bachelor's degree in business* from a regionally accredited university must have a cumulative grade point average (GPA) of 2.5 on a 4.0 scale and one of the following:

  • Three years of continuous professional, full-time work experience
  • Three years of continuous full-time U.S.-enlisted or commissioned military service
  • Graduate degree from a regionally accredited university with a minimum 3.0 cumulative GPA
  • 3.50 or higher undergraduate GPA
  • GMAT score of 440 or above
  • Admission index of 1100 (undergraduate GPA x 200 + GMAT)
  • GRE score of 285 or above
  • Admission index of 965 (undergraduate GPA x 200 + GRE)
  • 70th percentile or above score on the Major Field Test for Business

*In addition to the general requirements prescribed by the Graduate School, all students without an undergraduate degree in a business field must successfully complete the MGMT 54201: MBA Business Foundation course before any graduate course.

Official transcript(s) may be emailed to:
[email protected].

Official documents may be mailed to:

Graduate Records Specialist
Northwest Missouri State University
800 University Drive
Maryville, MO 64468-6001

Have a question? Call us at 844-890-9304.

Click here for State Authorization information.


Admission Requirements:

  • Bachelor’s degree from a regionally accredited institution
  • GPA of at least 2.5 on a 4.0 scale
  • Resume detailing professional experience
  • 3 years of work experience or acceptable GMAT/GRE score

Courses

Read About Our Online MBA in Marketing Classes

For the MBA in Marketing online, the curriculum is comprised of 10 courses (30 credit hours), including 21 hours of core courses and 9 hours of marketing concentration courses.

Note:  If offered, students may take ECON 52654 (Managerial Economics) in place of ECON 52651.

Duration: 7 weeks
Credit Hours: 3
This course is designed to give the student an understanding of the accounting concepts that are useful in making managerial decisions.
Duration: 7 weeks
Credit Hours: 3
An analysis of aggregate economic variables and their relation to business management and decision-making. Macroeconomic models, business fluctuations, and macroeconomic policies will be studied, available empirical data will be analyzed, and their relevance to business decision-making will be examined.
Duration: 7 weeks
Credit Hours: 3
The course includes financial statement analysis, financial planning, capital budgeting, and valuation.
Duration: 7 weeks
Credit Hours: 3
The application of mathematical and statistical methods to business decision-making in the various fields of business. Topics cover a number of subjects, including quality management, linear programming and queuing problems.
Duration: 7 weeks
Credit Hours: 3
A consideration of various behavioral concepts which are found in organizational settings and which have implications for management personnel. Emphasis is on practical application of various topics such as teamwork, leadership, motivation, organizational change and development.
Duration: 7 weeks
Credit Hours: 3
An examination of contemporary business practices utilized by successful organizations. Emphasis is placed on understanding current issues faced by senior management. Can be taken only during the last trimester of enrollment.
Duration: 7 weeks
Credit Hours: 3
An examination of contemporary marketing practices built around the strategic marketing process. The central focus is on becoming a customer-focused organization. Areas such as understanding customer satisfaction and customer value, as well as delivery and applied measurement issues, are explored.
Duration: 7 weeks
Credit Hours: 3
A study of current problems and theory relating to the structure and operations of international business, structured around the overarching themes of globalization, privatization and liberalization. Course material ranges from historical background to strategic choices made by international managers.
Duration: 7 weeks
Credit Hours: 3
This course covers one of the four components of a traditional marketing mix that is a critical component of marketing strategy. Otherwise known as promotion, this course focuses on how marketers inform, persuade and remind potential buyers of a product in order to influence an opinion or elicit responses that are essential for its long-term viability. Students will be exposed to basic components of marketing communications, such as personal selling, sales promotion, advertising and public relations. Topics of customer relationship management (CRM), integrated marketing communication (IMC), social media marketing, and other contemporary strategies and tactics in marketing communications will also be examined.
Duration: 7 weeks
Credit Hours: 3
The course examines marketing practices in the global context, specifically focusing on global environment analysis, development of competitive strategy, development of global marketing strategy, global marketing strategy execution, and global marketing ethics.

Still undecided?

Check out our other MBA online degree programs.

Ranked #1

Northwest Missouri State University is ranked #1 among the "Best Online Colleges in Missouri" by SR Education Group (2020)

Highly Qualified Faculty

100% of classes are taught by professionals, not graduate assistants

*Tuition and fees are based on current rates. Textbooks and laptops are not included with tuition.

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