Like many ambitious marketing professionals, at some point you may reach a career plateau and consider taking the next step toward attaining your goals. That step might just be earning your Master of Business Administration (MBA) in Marketing.
Further, you might have already achieved some of your personal goals, like starting a family or buying a home. These are both notable accomplishments. But unfortunately, they can also deplete the short-term funds you need to pursue your MBA.
Students often work for years in jobs they have outgrown before pursuing an on-campus MBA. According to Education Data, average MBA tuition tops $70,000 in 2023, with tuition at some programs reaching six figures — per year. Plus, many students put their careers on hold while spending two or more years earning an MBA degree, often leading to substantial debt. The pressure of this scenario prevents many intelligent, motivated marketing professionals from reaching their potential. Fortunately for you, times have changed.
A Degree Designed for Working Professionals
Today, you can earn an MBA in Marketing online from the reputable, ACBSP-accredited Northwest Missouri State University (Northwest). With the fully online design of this accelerated degree program, you can accomplish the career- and life-changing goal of earning an MBA in as few as 12-18 months while you continue working, earning a salary and pursuing career advancement opportunities.
By taking advantage of the flexibility and convenience of the online education model, you can avoid the substantial “opportunity costs” often associated with traditional, campus-based programs. These include factors like wages, benefits and promotion opportunities you lose out on if you can’t work while you earn your degree, making the opportunity cost of school an important consideration when calculating the potential return on investment (ROI) of graduate school.
With total tuition for both in-state and out-of-state students set at a fraction of the cost of the average MBA program, you can likely afford to start earning an MBA in Marketing from Northwest in the near future, rather than delaying the progress of your career. You can even pay for each course as you enroll.
If you decide to start right away and take a fully accelerated degree completion path, you could become an MBA graduate within a year and find yourself qualified and in demand for rewarding positions that may currently be out of reach. This is education as it was meant to be — an accessible, affordable springboard to opportunity.
Northwest’s MBA in Marketing program was developed with input from regional and national employers. The curriculum meets today’s business requirements and anticipates the needs of tomorrow. It provides graduates with expertise in strategy, global marketing, business decision analysis and financial management. Employers have a vested interest in filling their talent pipelines with professionals ready to hit the ground running, and universities like Northwest work with employers to align MBA curricula to real-world demands.
Degree Program Structure
This accelerated program consists of 10 courses (30 credit hours), including 21 hours of core courses and nine hours of concentration courses. Each course lasts seven weeks. The core MBA courses cover disciplines including managerial accounting, financial management, strategic marketing and organizational behavior in administration. The three marketing concentration courses are as follows:
International Business explores current problems and theories relating to the structure and operations of international business, based on the overarching themes of globalization, privatization and liberalization.
Advanced Marketing Communication — otherwise known as promotion — focuses on how marketers inform, persuade and remind potential buyers of a product in order to influence an opinion or elicit responses essential for its long-term viability.
Global Marketing Management examines marketing practices in the global context, focusing on marketing strategy and execution, environment analysis, competitive strategy and marketing ethics.
Upon graduating, you will have the knowledge and skills you need to take on the most coveted roles in marketing. Many graduates choose digital marketing, multichannel marketing and e-commerce, to name a few of the areas at the center of the action. The field of advertising, promotions and marketing management holds many opportunities, with 6% job growth projected between 2022 and 2032 — faster than the average of all occupations — and a median salary of $138,730 per year, according to 2022 data from the U.S. Bureau of Labor Statistics.
Achieving the career and education you want is no longer a daunting or unattainable aspiration; your goals are now well within your reach.
Learn more about Northwest’s online MBA in Marketing program.