Bachelor of Science in Marketing Online

Learn to influence public buying decisions in support of an organization's marketing efforts. Strengthen their brand name and effectively promote their products and services.

Apply by: 6/3/24
Start class: 6/24/24 Apply Now Apply Now

Program Overview

A snapshot of our online marketing degree

Gain the essential knowledge and skills you need to help businesses thrive with the 100% online Bachelor of Science in Marketing program from Northwest Missouri State University. Designed to attract students with both persuasive and technical acumens, this in-demand bachelor's program maximizes your ability to advertise and communicate to the masses using thorough research and strategy methods.

In our online marketing bachelor's degree program, you will learn to think strategically, create relevancy and deliver measurable results for any marketing initiative. You will gain a solid foundation in business, focusing on key areas such as accounting, economics and management. As part of the coursework, you will also explore relevant case studies and apply your comprehensive learning through real-world projects, including conducting client-based research for a local company using IBM® SPSS® Statistics software.

Our experiential learning format prepares you with the most current knowledge and skills to effectively contribute to the workforce upon graduating. The undergraduate-level curriculum goes beyond theory and encourages you, as a student, to think critically and act decisively. Plus, the profession-based learning aspect of the curriculum, influenced by the Professional Advisory Board at Northwest, allows you to apply your studies to real-life contexts. The Board, composed of industry professionals, meet annually to discuss the job market, workforce skills, gaps and needs and provide that information to Northwest faculty, so they may incorporate it in their course learning outcomes.

This marketing program is fundamental in preparing career-ready graduates

More than 95% of students graduating with this degree find employment or continue their education within six months after graduation.

Interested in pursuing a double major? Northwest Missouri State University allows you to pair your online B.S in Marketing with the business management online degree for a more in-depth and well-rounded experience.

Graduates of this online marketing program will:

  • Develop, prepare and present sales pitches for new products or services
  • Perform market research through survey development, implementation, analysis and presenting of findings
  • Analyze risks and opportunities of various business decisions
  • Create budgets and forecasts and calculate ROI for projects, products and campaigns
  • Develop strong communication and collaboration skills
  • Develop the ability to plan, lead, analyze and problem-solve
  • Demonstrate an understanding of the bigger picture in business environments
  • Develop, prepare and present sales pitches for new products or services
  • Perform market research through survey development, implementation, analysis and presenting of findings
  • Analyze risks and opportunities of various business decisions
  • Create budgets and forecasts and calculate ROI for projects, products and campaigns
  • Develop strong communication and collaboration skills
  • Develop the ability to plan, lead, analyze and problem-solve
  • Demonstrate an understanding of the bigger picture in business environments

Career opportunities in marketing:

  • Retail Manager
  • Product Development Manager
  • Sales Manager
  • Market Research Analyst
  • Marketing Strategist
  • Purchasing Manager
  • Content Marketer
  • Retail Manager
  • Product Development Manager
  • Sales Manager
  • Market Research Analyst
  • Marketing Strategist
  • Purchasing Manager
  • Content Marketer

Accreditation:

Northwest Missouri State University is accredited by the Higher Learning Commission (hlcommission.org), an institutional accreditation agency recognized by the U.S. Department of Education.


Also available:

Northwest offers a variety of specialized online education program options. Check out our other online undergraduate programs.

Per Credit Hour $320*
Program Transfer Credits: Up to 82 hours
Credit Hours 120

Accreditation:

Northwest Missouri State University is accredited by the Higher Learning Commission (hlcommission.org), an institutional accreditation agency recognized by the U.S. Department of Education.


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Call 844-890-9304

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Tuition

Pay for your online marketing degree by the course

Our B.S. in Marketing online program offers affordable, pay-by-the-course tuition, which is the same for in-state and out-of-state students. All fees are included.

Use our Tuition Estimator to see how affordable your degree could be. Slide the notch to the number of credits you've already earned—which may qualify for transfer credit—to get an estimate of what your degree might cost.

0
82
Transfer Credits: 0
Your Estimated Tuition: $Your Estimated Tuition:
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Transcripts sent from other colleges and universities will be evaluated, and accepted credits will be added to the student’s Northwest record. The Tuition Estimator is not a guarantee or predictor of the number of credit hours that will be accepted.

Tuition breakdown:

Per Credit Hour $320*

Calendar

View the dates you need to know

Northwest online programs are delivered in an accelerated format ideal for working students, conveniently featuring multiple start dates each year.

TermProgram Start DateApplication DeadlineDocument DeadlineRegistration DeadlinePayment DueLast Class Day
Summer 14/29/244/9/244/15/244/22/244/24/246/14/24
Summer 26/24/246/3/246/7/246/14/246/18/248/9/24
Fall 18/26/248/6/248/12/248/19/248/21/2410/11/24
Fall 210/21/2410/1/2410/7/2410/14/2410/16/2412/6/24

Now enrolling:

Next Apply Date: 6/3/24
Next Class Start Date: 6/24/24
Ready to take the next steps toward

earning your degree?

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Admissions

Follow our streamlined admission requirements

At Northwest, we've streamlined the admission process to help you get started quickly and easily. Please read the requirements for the B.S. in Marketing online, including what additional materials you need and where you should send them. The requirements include:

Admission Requirements:

  • GPA of at least 2.0 on a 4.0 scale
  • Official transcripts from all institutions attended

To apply for this program, you must meet the requirements for one of the sections listed below.

Transfer Criteria

  • Students with 24 or more transferrable credit hours:
    • A minimum 2.0 cumulative transfer GPA (on a 4.0 scale)
  • Students with less than 24 transferrable credit hours:
    • Follow freshman admission requirements and have a minimum 2.0 cumulative transfer GPA (on a 4.0 scale)
  • Transfer students from non-regionally accredited institutions will also be considered a freshman; credit cannot be transferred into Northwest from a non-regionally accredited institution

Returning Students (previously enrolled as degree-seeking at Northwest)

  • A minimum 2.0 cumulative transfer GPA in any coursework completed since last being at Northwest (on 4.0 scale)
  • A probation essay (if returning after being suspended or put on probation) explaining previous time at Northwest, what they've been doing since and how they plan to be successful when they return

Freshman Criteria (Adult - 24+ years old):

  • High school transcript showing graduation date or completion of GED/HiSET
  • Essay
  • ACT/SAT test scores optional; can be submitted for scholarship/placement purposes if available

Freshman Criteria (for non-adult freshmen and transfers with less than 24 transferrable hours):

  • Category I:
    • 21 or higher ACT composite (or the SAT equivalent: SAT-980 or 1060**)
    • A minimum 2.0 cumulative GPA (weighted or unweighted) or above (on 4.0 scale)
  • Category II:
    • Have an admissions index score (see here) that equals or exceeds 100 points
    • A minimum 2.0 cumulative GPA (weighted or unweighted) or above (on a 4.0 scale)
  • Category III:
    • Minimum 3.0 cumulative GPA (weighted or unweighted) or above (on a 4.0 scale)
    • Complete high school college-preparatory curriculum
    • Students who have completed the GED or HiSET are eligible with a minimum score of 660 on the GED or a minimum score of 75 on the HiSET
    • This category is not an option for home-schooled or unaccredited high school graduates unless they have also completed the GED or HiSET

Home-Schooled Students

Applicants must have their ACT or SAT results submitted directly from ACT or College Board. A transcript listing of high school courses and grades in each course is also required for admission.

  • 21 or higher on the ACT (or SAT equivalent), OR
  • GED score of 660 or higher, OR
  • HiSET score of 75 or higher

GED Applicants/HiSET Applicants

A student may be considered for admission after receiving an equivalency certification, meeting the following criteria:

  • GED score of 660 or higher, OR
  • HiSET score of 75 or higher

Official transcripts can be emailed to [email protected]. To submit official documents by mail, send them to:

Office of Admissions
Northwest Missouri State University
800 University Drive
Maryville, MO 64468-6001

Have a question? Call us at 844-890-9304.

Click here for State Authorization information


Admission Requirements:

  • GPA of at least 2.0 on a 4.0 scale
  • Official transcripts from all institutions attended

Courses

What you’ll learn in your online marketing degree courses

For the B.S. in Marketing online, the curriculum is comprised of 120 credit hours, including: 44-47 credit hours of Northwest Core (general education), 4 credit hours of our university seminar, 48 credit hours of professional component courses, 21 credit hours of required courses and 3 credit hours of an advisor-approved elective course.

Students must take 44-47 credit hours of general education courses to meet the degree plan requirements.
Students are required to take a University Seminar (1 credit hour) and a digital literacy course, usually Computers and Information Technology (3 credit hours). Below is the information for each course.
Duration: 7 Weeks weeks
Credit Hours: 1
University Seminar is designed to help students transition to college life and achieve success. Topics of exploration will include the privileges, rights, and responsibilities associated with a university education, skills necessary for success, assuming responsibility for one's own university experience, and available resources.
Duration: 7 weeks
Credit Hours: 3
Introduction to computer systems. Topics include integrated office applications, hardware, software, Internet, and the rights and responsibilities of computer users.
Duration: 7 weeks
Credit Hours: 3
Basic concepts of decision making, central values, variability, probability and statistical inference, elementary concepts of correlation, parametric tests of significance, and regression analysis. Will satisfy The Northwest Core requirement in mathematics. Proficiency examination is available.
Duration: 7 weeks
Credit Hours: 3
A course for helping students apply functions to model practical situations. Students will apply concepts of algebra to problem solving while relying more heavily on technology when using nonlinear situations. Will satisfy The Northwest Core requirement in mathematics.  Proficiency examination is available.
Duration: 7 weeks
Credit Hours: 3
Introduction to computer systems. Topics include integrated office applications, hardware, software, Internet, and the rights and responsibilities of computer users.
Duration: 7 weeks
Credit Hours: 3
A beginning course in the principles and theory of accounting
Duration: 7 weeks
Credit Hours: 3
A continuation of ACCT 51201, with the partnership and corporation as forms of business organizations emphasized. Prerequisite: ACCT 51201 with a minimum grade of C.
Duration: 7 weeks
Credit Hours: 3
An introduction to the fundamental principles of macroeconomic analysis. The basic principles relating to aggregate supply and demand; the determination of national income, employment and price level; money and banking; monetary and fiscal policies; and alternative economic systems are studied.
Duration: 7 weeks
Credit Hours: 3
An introduction to the fundamental principles of microeconomic analysis. The basic principles relating to the decision-making by the individual household and the individual firm under different market structures, the allocation of society's resources and international trade and balance of payments are studied.
Duration: 7 weeks
Credit Hours: 3
Fundamental principles of law in relation to the legal environment of business, including procedure and evidence, business ethics, court systems, contracts, torts, administrative law and constitutional law.
Duration: 7 weeks
Credit Hours: 3
A study of the financial structure of corporations, principles and techniques used in financial analysis and decision-making. Prerequisites: ACCT 51202 and MATH 17118 or consent of instructor.
Duration: 7 weeks
Credit Hours: 3
Designed to acquaint students with current knowledge and emerging trends in business communication. Emphasis on developing and improving business writing (letters, memoranda, reports) and oral presentation skills, understanding the importance of communication in organizations, developing skills needed in the job search, and learning how to match specific communicative styles to various situations. Prerequisites: COM 29102, ENGL 10112 or ENGL 10115.
Duration: 7 weeks
Credit Hours: 3
An introduction to the field of management designed to give a basic understanding of the principles, concepts, and functions of management within that social system called the information era. Successful management is dependent on fostering responsible and autonomous behavior, as authoritarian structures are being replaced by democratic processes evolving within modern organizations. Thus, successful management is studied as the processes and behavior of participative management.
Duration: 7 weeks
Credit Hours: 3
A study of the several areas of primary concern to the production manager including layout, work measurement, wage incentives, inventory control, and quality control. The use of both qualitative and quantitative tools to aid in decision-making will be introduced. Prerequisites: MGMT 54313, MATH 17114, MATH 17118, or consent of instructor.
Duration: 7 weeks
Credit Hours: 3
A course designed to give students the opportunity to integrate information from the functional areas of an organization in the formation and implementation of organizational policy. Computer simulations will also be utilized to simulate organizational decision-making. Prerequisite: Senior standing, ECON 52150 and ECON 52151 (with a minimum grade of C in each of the courses), and completion of all other common professional component courses.
Duration: 7 weeks
Credit Hours: 3
In this course students will study the determination and satisfaction of consumer wants or needs from a managerial perspective. Elements of this process include market research, demand analysis, product development, pricing, promotion, and distribution.
Duration: 7 weeks
Credit Hours: 3
A course on the myths, misconceptions, and misinformation prevailing in International Business, especially in the areas that affect us most-protectionism vs. free trade, balance of payments, deficits and surpluses, the European Union, WTO, problems unique to developing countries, changing trade patterns and reasons why, floating vs. fixed monetary systems, cultural differences, and multinationals.
Duration: 7 weeks
Credit Hours: 3
A study of business systems and their relationship with computer systems. The interaction of various systems of the organization and computer technology is emphasized. Prerequisites: MGMT 54313 and either CSIS 44101 or CSIS 44130, each with a grade of C or better.
Duration: 7 weeks
Credit Hours: 3
A study of that element of the marketing mix that relates to persuasive communication with prospective stakeholders of the firm. Specifically this includes an analysis of advertising, personal selling, publicity, direct marketing, Internet marketing and sales promotion. Prerequisite: MKTG 55330.

Learning Outcomes:

  • Explain the role promotion plays in overall marketing strategy
  • Understand promotional concepts/terminology
  • Understand the purpose, practice, significance, and current state of promotion
  • Explain the components of, and major influences on, a firm's promotional/communication tools/strategies
  • Understand the activities necessary to consider when developing a promotional campaign
Duration: 7 weeks
Credit Hours: 3
An interdisciplinary behavioral approach to understanding the consumer. Consideration is given to consumer psychological, sociological, and cultural processes as they relate to the development of marketing strategies. Prerequisite: MKTG 55330.

Learning Outcomes:

  • Understand how consumer behavior is used in product positioning, market segmentation, new product and new market development, global marketing, and developing consumer legislation and public policy
  • Expand our understanding of the consumer purchase decision process
  • Understand how a marketing manager uses consumer behavior concepts to develop marketing strategy
Duration: 7 weeks
Credit Hours: 3
A study in the art of selling and the sales process in addition to the managerial aspects of sales management such as planning, organizing, staffing, and supervising the sales effort. Prerequisites: MKTG 55330 or AGRI 03302.

Learning Outcomes:

  • Understand the actual process of selling
  • Improve students interpersonal and communicative skills within a sales and marketing context
  • Familiarize students with the specific area content of sales management
  • Cause students to interact with business people in the discipline of sales and sales management
  • Master the 6.5 step consultative selling process; from prospecting to closing the sale; including servicing the sale
Duration: 7 weeks
Credit Hours: 3
An analysis of the various methods and techniques available for collection and interpretation of data as they apply to marketing research. Prerequisites: MATH 17114 and MKTG 55330.

Learning Outcomes:

  • Apply basic marketing research concepts and terminology
  • Describe how marketing research is used to enhance decision making
  • Report problems in researchable terms
  • Prepare to collect, analyze, and interpret data through statistical analysis and general software
  • Write in a formal business style
  • Construct a fundamentally sound base of marketing research knowledge
Duration: 7 weeks
Credit Hours: 3
The major areas of marketing are examined from the viewpoint of the marketing executive. Emphasis is given to consumer analysis, market research, product planning, channels of distribution, promotion, pricing, and the integration of the above in the development of the total marketing program. Requires a major team project, requiring comprehensive marketing analysis. Prerequisites: MKTG 55330 and senior standing.

Learning Outcomes:

  • Be able to explain the role of marketing strategy in overall corporate strategy and apply marketing strategies to solve real business problems (by working on WSJ article analysis reports, case studies, and the marketing plan project, which will be used as assessment tools)
  • Be able to elaborate and apply some basic marketing management theories, concepts, analysis models and tools in various business situations (by working on WSJ article analysis reports, Guerrilla Marketing quizzes, in-class exercises, case studies, and the marketing plan project, which will be used as assessment tools)
  • Be able to critique the current practices of marketing management and integrate them into your own solutions of real business problems (by working on WSJ article analysis reports, Guerrilla Marketing quizzes, case studies, and the marketing plan project, which will be used as assessment tools)
  • Be able to identify, understand, and develop key components of a firm's marketing strategies (by working on WSJ article analysis reports, Guerrilla Marketing quizzes, case studies, and the marketing plan project, which will be used as assessment tools)
  • Be able to understand and engage in all activities necessary to develop a marketing plan (by working on WSJ article analysis reports, case studies, and the marketing plan project, which will be used as assessment tools)
  • Enhance your information management, problem solving and critical thinking skills (by working on WSJ article analysis reports, case studies, and the marketing plan project, which will be used as assessment tools)
  • Improve your teamwork and communication skills and appreciation of diversity, equity & inclusion (by working on team-based projects like WSJ article analysis reports, case studies, and the marketing plan project, which will be used as assessment tools)
Duration: 7 weeks
Credit Hours: 3
A strategic approach to retailing which concentrates on planning to meet the objectives of the retail concept. Specifically this includes planning and organizing the retail firm, planning and managing merchandise, on-line retailing, understanding and communicating with the consumer, choosing a store location, developing store personnel, pricing retail merchandise, and integrating and controlling the retail strategy. Prerequisite: MKTG 55330.
Duration: 7 weeks
Credit Hours: 3
An interdisciplinary approach to marketing in the international marketplace. Specifically, this course focuses on how to conduct cultural environment analysis, international marketing strategy development and implementation based on economics, sociology and cross-cultural psychology.
Students must take 3 credit hours of any advisor-approved elective course to meet the degree plan requirements.

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*Tuition and fees are based on current rates. Textbooks and laptops are not included with tuition. A one-time fee of $20.50 will be charged for remote proctoring of required Assessment of Core Proficiencies.

**Per 2016 SAT redesign.

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