Graduate Certificate in Marketing Online

Develop and apply advanced promotion strategies to inform, persuade or retarget potential buyers of products and services.

Apply by: 4/15/24
Start class: 4/29/24 Apply Now Apply Now

Program Overview

Why this online Graduate Certificate in Marketing is right for you

Focus on marketing analysis, competitive strategy, and executing campaigns on a global scale with a Graduate Certificate in Marketing online from Northwest Missouri State University. Prepare for advanced roles in marketing by learning the best ways to utilize CRM, social media, and other contemporary strategies and tactics in marketing communications.

In this online marketing grad certificate program designed for working professionals, you will build a strong foundation in marketing strategies and solutions with essential tools applicable to any organization. Solidify your expertise in strategic and global marketing while examining current problems and theories relating to the structure and operation of international business.

The curriculum for this accredited program prepares you to meet and exceed marketing goals for your company and to capably respond to the needs of an ever-changing global marketplace. All of our courses are taught by highly qualified, caring professors with professional credentials who help you develop accounting expertise through relevant, real-world applications.

Adding an online graduate certificate to your marketing credentials can lead to added job security, new leadership roles, salary premiums or distinction from your peers. Plus, the coursework can be applied toward a Northwest online MBA in Marketing. According to Emsi Burning Glass, projected marketing job growth is 7% over the next 10 years in Missouri and the contiguous states.

Graduate Certificate in Marketing career opportunities include:

  • Product Manager
  • Sales Manager
  • Business Development Manager
  • Marketing Manager
  • Marketing Specialist
  • Product Manager
  • Sales Manager
  • Business Development Manager
  • Marketing Manager
  • Marketing Specialist

Accreditation:

The business programs at Northwest Missouri State University are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). For more information about ACBSP accreditation, visit acbsp.org.

Online graduate certificate programs also available

Northwest online offers a variety of graduate certificates. Check out all of our online graduate certificates.

Total Tuition $5,256*
Program Duration As few as 8 months
Credit Hours 12

Accreditation:

The business programs at Northwest Missouri State University are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). For more information about ACBSP accreditation, visit acbsp.org.

Apply Now

Need More Information?

Call 844-890-9304

Call 844-890-9304

Tuition

Check out the value in this online Graduate Certificate in Marketing

Our Graduate Certificate in Marketing online program offers affordable, pay-by-the-course tuition, which is the same for in-state and out-of-state students. All fees are included.

Tuition breakdown:

Total Tuition $5,256*
Per Credit Hour $428

Transfer your credits for lower tuition

Use our Tuition Estimator to see how affordable your degree could be. Slide the notch to the number of credits you've already earned—which may qualify for transfer credit—to get an estimate of what your degree might cost.

0
45
Transfer Credits: 0
Your Estimated Tuition: $16,140
Apply Now

Transcripts sent from other colleges and universities will be evaluated, and accepted credits will be added to the student's A-State record. The Tuition Estimator is not a guarantee or predictor of the number of credit hours that will be accepted.

Calendar

Northwest online dates and deadlines

Northwest online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.

TermProgram Start DateApplication DeadlineDocument DeadlineRegistration DeadlinePayment DueLast Class Day
Spring 23/4/242/19/242/22/242/26/242/28/244/19/24
Summer 14/29/244/15/244/18/244/22/244/24/246/14/24
Summer 26/24/246/7/246/12/246/14/246/18/248/9/24
Fall 18/26/248/12/248/15/248/19/248/21/2410/11/24
Fall 210/21/2410/7/2410/10/2410/14/2410/16/2412/6/24

Now enrolling:

Next Apply Date: 4/15/24
Next Class Start Date: 4/29/24
Ready to take the next steps toward

earning your degree?

Apply Now

Admissions

How to get started today on your Graduate Certificate in Marketing

At Northwest, we’ve streamlined the admission process to help you get started quickly and easily. Please read the requirements for the Graduate Certificate in Marketing online, including what additional materials you need and where you should send them.

Admission Requirements:

  • Bachelor’s degree from a regionally accredited institution
  • Resume detailing professional experience
  • GPA of at least 2.5 on a 4.0 scale
  • 3 years of work experience or acceptable GMAT/GRE score

Required Documentation

Applicants to the Graduate Certificate in Marketing program at Northwest Missouri State University with a bachelor's degree in business from a regionally accredited university must have a cumulative grade point average (GPA) of 2.5 on a 4.0 scale, and one of the following:

  • Three years of continuous professional full-time work experience
  • Three years of continuous full-time United States enlisted or commissioned military service
  • Graduate degree from a regionally accredited university with a minimum 3.0 cumulative GPA
  • 3.50 or higher undergraduate GPA
  • A GMAT score of 440 or above
  • An admission index of 1100 (undergraduate GPA x 200 + GMAT)
  • A GRE score of 285 or above
  • An admission index of 965 (undergraduate GPA x 200 + GRE)
  • A 70th percentile on the Business Major Field Test score or above

If you do not meet the above requirements, you may apply if you have a bachelor's degree with a cumulative GPA of 2.5 on a 4.0 scale from a regionally accredited university plus one of the following:

  • A GMAT score of 440 or above
  • A GRE score of 285 or above
  • 3.5 overall undergraduate GPA
  • An admission index of 1,100 (undergraduate GPA x 200 + GMAT)
  • An admission index of 965 (undergraduate GPA x 200 + GRE)

In addition to the general requirements prescribed by the Graduate School, all students without an undergraduate degree in a business field must successfully complete MGMT 54201: MBA Business Foundation before any graduate course.

Official transcript(s) can be emailed to: [email protected]. To submit official documents by mail, send them to:

Graduate Records Specialist
Northwest Missouri State University
800 University Drive
Maryville, MO 64468-6001

Have a question? Call us at 844-890-9304.

Click here for State Authorization information.


Admission Requirements:

  • Bachelor’s degree from a regionally accredited institution
  • Resume detailing professional experience
  • GPA of at least 2.5 on a 4.0 scale
  • 3 years of work experience or acceptable GMAT/GRE score

Courses

Here’s what you will study in this program

For the Graduate Certificate in Marketing online, the curriculum is comprised of four courses (12 credit hours), including three concentration courses and one elective.

Applicants to this program who do not have a bachelor's degree in business are required to successfully complete the MBA Business Foundation (MGMT 54201) course as their first class, which is designed specifically for students who are new to business curriculum. The MBA Business Foundation course will not count towards the elective requirement for this program.

Duration: 7 weeks
Credit Hours: 3
A study of current problems and theory relating to the structure and operations of international business, structured around the overarching themes of globalization, privatization and liberalization. Course material ranges from historical background to strategic choices made by international managers.
Duration: 7 weeks
Credit Hours: 3
This course covers one of the four components of a traditional marketing mix that is a critical component of marketing strategy. Otherwise known as promotion, this course focuses on how marketers inform, persuade and remind potential buyers of a product in order to influence an opinion or elicit responses that are essential for its long-term viability. Students will be exposed to basic components of marketing communications, such as personal selling, sales promotion, advertising and public relations. Topics of customer relationship management (CRM), integrated marketing communication (IMC), social media marketing, and other contemporary strategies and tactics in marketing communications will also be examined.
Duration: 7 weeks
Credit Hours: 3
The course examines marketing practices in the global context, specifically focusing on global environment analysis, development of competitive strategy, development of global marketing strategy, global marketing strategy execution, and global marketing ethics.
Students must choose one additional advisor-approved MBA course that is not already required.

Ranked #1

Northwest Missouri State University is ranked #1 among the "Best Online Colleges in Missouri" by SR Education Group (2020)

Highly Qualified Faculty

100% of classes taught by professionals, not graduate assistants

*Tuition and fees are based on current rates. Textbooks and laptops are not included with tuition.

Request Information

Submit this form, and one of our enrollment specialists will contact you to answer any questions and guide you through the process, from start to finish.

  • This field is for validation purposes and should be left unchanged.

Or call 844-890-9304

Ready to get started?

Start your application today!

Or call 844-890-9304 844-890-9304

for help with any questions you may have.