What do you want your students to take away from class?
Learning Objectives of the Course: Upon completing this course, students should:
- understand the strategic goals, significant impacts, and current practices of global marketing (CO1)
- master the current theories, concepts and analysis models related to global marketing (CO2)
- understand how to develop global marketing strategies (CO3)
- be able to develop and implement a global marketing plan (CO4)
- strengthen your problem-solving and critical-thinking skill (CO5)
- improve your teamwork and communication skills (CO6)
Why did you start teaching?
I am passionate about teaching.
What advice would you give to your online students?
- Be professional.
- Comply with all deadlines and notes on the syllabus.
- Take responsibility for your own learning in this online course. The instructor's role is to be an administrator and facilitator for student learning; to provide a semi-structured situation, to build bridges and linkages from other courses, from case to case, and to add perspectives by Socratic questioning. The student is responsible for playing the role of a CEO in terms of time planning and scheduling, performance, performance evaluation, and in developing his or her own problem-solving, critical-thinking, teamwork, and communication skills.
- Ask questions early and if something is unclear.
- Read the textbooks and required articles carefully and present your ideas in the threaded discussions and team projects.
- Check your university email account daily.
What qualities make someone particularly successful in the business world?
Understand relevant theories, framework and business models and be strong in leadership, communication, critical thinking, and team work.
What is the one book you think everyone should read?
Paul Samuelson's textbook on economics.
What do you do when you need a laugh?
Read a book, watch a movie, talk with a friend, etc.
