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Graduate Certificate in Marketing Online

Develop and apply advanced promotion strategies to inform, persuade or retarget potential buyers of products and services.

02/24/23 Next Application Due Date
03/13/23 Next Class Start Date


Why This Online Marketing Certificate Is Right for You

$4,920 Total Tuition
As few as 8 months Program Duration
12 Credit Hours

Focus on marketing analysis, competitive strategy, and executing campaigns on a global scale with a Graduate Certificate in Marketing online from Northwest Missouri State University. Prepare for advanced roles in marketing by learning the best ways to utilize CRM, social media, and other contemporary strategies and tactics in marketing communications.

In this online marketing grad certificate program designed for working professionals, you will build a strong foundation in marketing strategies and solutions with essential tools applicable to any organization. Solidify your expertise in strategic and global marketing while examining current problems and theories relating to the structure and operation of international business.

The curriculum for this accredited program prepares you to meet and exceed marketing goals for your company and to capably respond to the needs of an ever-changing global marketplace. All of our courses are taught by highly qualified, caring professors with professional credentials who help you develop accounting expertise through relevant, real-world applications.

Adding an online graduate certificate to your marketing credentials can lead to added job security, new leadership roles, salary premiums or distinction from your peers. Plus, the coursework can be applied toward a Northwest online MBA in Marketing. According to Emsi Burning Glass, projected marketing job growth is 7% over the next 10 years in Missouri and the contiguous states.

ACBSP accredited online

The business programs at Northwest Missouri State University are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). For more information about ACBSP accreditation, visit

Graduate Certificate in Marketing career opportunities include:

  • Product Manager
  • Sales Manager
  • Business Development Manager
  • Marketing Manager
  • Marketing Specialist

Have questions or need more information about our online programs?

Tuition and Fees

Check Out the Value in This Online Grad Certificate in Marketing

Our Graduate Certificate in Marketing online program offers affordable, pay-by-the-course tuition, which is the same for in-state and out-of-state students. All fees are included.

$400 Per Credit Hour
$4,920 Program Tuition*

View full tuition breakdown

Program Per Credit Hour Per Course Per Program
Graduate Certificate in Marketing $400 $1,200 $4,920*

Important Refund Information

2nd day of class Last date for 100% refund for dropped course
4th day of class Last date for 75% refund for dropped course
6th day of class Last date for 50% refund for dropped course
8th day of class Last date for 25% refund for dropped course

Required Fees:

Required fee per course: $30
Total required fees: $120

*Tuition and fees are subject to change. Current amounts are based on 2020-21 tuition rates. Textbooks and laptops are not included with tuition.

Northwest Missouri State University is ranked #1 among the "Best Online Colleges in Missouri" by SR Education Group (2019).


Northwest Online Dates and Deadlines

Northwest online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.

02/24/23 Next Application Due Date
03/13/23 Next Class Start Date

View full calendar

Term Program Start Date Application Deadline Document Deadline Registration Deadline Payment Due Last Class Day
Spring 1 01/11/23 01/03/23 01/03/23 01/04/23 01/06/23 03/03/23
Spring 2 03/13/23 02/24/23 03/01/23 03/07/23 03/08/23 04/28/23
Summer 1 05/09/23 04/25/23 04/28/23 05/02/23 05/04/23 06/23/23
Summer 2 06/26/23 06/09/23 06/14/23 06/16/23 06/21/23 08/11/23
Fall 1 08/21/23 08/07/23 08/10/23 08/14/23 08/16/23 10/06/23
Fall 2 10/16/23 10/02/23 10/05/23 10/09/23 10/11/23 12/01/23

Ready to take the next step toward earning your degree online from Northwest?


How to Get Started Today on Your Marketing Grad Cert

At Northwest, we’ve streamlined the admission process to help you get started quickly and easily. Please read the requirements for the Graduate Certificate in Marketing online, including what additional materials you need and where you should send them. The requirements include:

Bachelor’s degree from a regionally accredited institution
Resume detailing professional experience
GPA of at least 2.5 on a 4.0 scale
3 years of work experience or acceptable GMAT/GRE score

View all admission requirements

Required Documentation

To apply to the Graduate Certificate in Marketing program without submission of a GMAT or GRE score, you must submit an official bachelor's degree with a cumulative GPA of 2.5 on a 4.0 scale from a regionally accredited university plus one of the following:

  • A resume including three years of continuous, full-time professional work experience
  • A resume including three years of continuous, full-time United States enlisted or commissioned military service
  • 3.5 overall undergraduate GPA
  • Graduate degree from a regionally accredited university with a minimum 3.0 cumulative GPA
  • A score in the 70th percentile or above on the Business Major Field Test

If you do not meet the above requirements, you may apply if you have a bachelor's degree with a cumulative GPA of 2.5 on a 4.0 scale from a regionally accredited university plus one of the following:

  • A GMAT score of 440 or above
  • A GRE score of 285 or above
  • 3.5 overall undergraduate GPA
  • An admission index of 1,100 (undergraduate GPA x 200 + GMAT)
  • An admission index of 965 (undergraduate GPA x 200 + GRE)

Official transcript(s) can be emailed to: [email protected]. To submit official documents by mail, send them to:

Graduate Records Specialist
Northwest Missouri State University
800 University Drive
Maryville, MO 64468-6001

Have a question? Call us at 844-890-9304.

Click here for State Authorization information.


Here’s What You Will Study in This Program

For the Graduate Certificate in Marketing online, the curriculum is comprised of four courses (12 credit hours), including three concentration courses and one elective.

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Applicants to this program who do not have a bachelor's degree in business are required to successfully complete the MBA Business Foundation (MGMT 54201) course as their first class, which is designed specifically for students who are new to business curriculum. The MBA Business Foundation course will not count towards the elective requirement for this program.

Duration: 7 weeks   |   Credit Hours: 3

A study of current problems and theory relating to the structure and operations of international business, structured around the overarching themes of globalization, privatization and liberalization. Course material ranges from historical background to strategic choices made by international managers.

Duration: 7 weeks   |   Credit Hours: 3

This course covers one of the four components of a traditional marketing mix that is a critical component of marketing strategy. Otherwise known as promotion, this course focuses on how marketers inform, persuade and remind potential buyers of a product in order to influence an opinion or elicit responses that are essential for its long-term viability. Students will be exposed to basic components of marketing communications, such as personal selling, sales promotion, advertising and public relations. Topics of customer relationship management (CRM), integrated marketing communication (IMC), social media marketing, and other contemporary strategies and tactics in marketing communications will also be examined.

Duration: 7 weeks   |   Credit Hours: 3

The course examines marketing practices in the global context, specifically focusing on global environment analysis, development of competitive strategy, development of global marketing strategy, global marketing strategy execution, and global marketing ethics.

Students must choose one additional advisor-approved MBA course that is not already required.

Still undecided?

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