Program Overview
A snapshot of our online bachelor’s degree in marketing
Gain the essential knowledge and skills you need to help businesses thrive with the 100% online Bachelor of Science in Marketing program from Northwest Missouri State University. Designed to attract students with both persuasive and technical acumens, this in-demand bachelor's program maximizes your ability to advertise and communicate to the masses using thorough research and strategy methods.
In our online marketing bachelor's degree program, you will learn to think strategically, create relevancy and deliver measurable results for any marketing initiative. You will gain a solid foundation in business, focusing on key areas such as accounting, economics and management. As part of the coursework, you will also explore relevant case studies and apply your comprehensive learning through real-world projects, including conducting client-based research for a local company using IBM® SPSS® Statistics software.
Our experiential learning format prepares you with the most current knowledge and skills to effectively contribute to the workforce upon graduating. The undergraduate-level curriculum goes beyond theory and encourages you, as a student, to think critically and act decisively. Plus, the profession-based learning aspect of the curriculum, influenced by the Professional Advisory Board at Northwest, allows you to apply your studies to real-life contexts. The Board, composed of industry professionals, meet annually to discuss the job market, workforce skills, gaps and needs and provide that information to Northwest faculty, so they may incorporate it in their course learning outcomes.
This online Bachelor of Science in Marketing program is fundamental in preparing career-ready graduates
More than 95% of students graduating with this degree find employment or continue their education within six months after graduation.
Interested in pursuing a double major? Northwest Missouri State University allows you to pair your online B.S in Marketing with the business management online degree for a more in-depth and well-rounded experience.
Graduates of this online marketing program will:
- Develop, prepare and present sales pitches for new products or services
- Perform market research through survey development, implementation, analysis and presenting of findings
- Analyze risks and opportunities of various business decisions
- Create budgets and forecasts and calculate ROI for projects, products and campaigns
- Develop strong communication and collaboration skills
- Develop the ability to plan, lead, analyze and problem-solve
- Demonstrate an understanding of the bigger picture in business environments
- Develop, prepare and present sales pitches for new products or services
- Perform market research through survey development, implementation, analysis and presenting of findings
- Analyze risks and opportunities of various business decisions
- Create budgets and forecasts and calculate ROI for projects, products and campaigns
- Develop strong communication and collaboration skills
- Develop the ability to plan, lead, analyze and problem-solve
- Demonstrate an understanding of the bigger picture in business environments
Career opportunities in marketing:
- Retail Manager
- Product Development Manager
- Sales Manager
- Market Research Analyst
- Marketing Strategist
- Purchasing Manager
- Content Marketer
- Retail Manager
- Product Development Manager
- Sales Manager
- Market Research Analyst
- Marketing Strategist
- Purchasing Manager
- Content Marketer
Accreditation:
Northwest Missouri State University is accredited by the Higher Learning Commission (hlcommission.org), an institutional accreditation agency recognized by the U.S. Department of Education.
Also available:
Northwest offers a variety of specialized online education program options. Check out our other online undergraduate programs.
Accreditation:
Northwest Missouri State University is accredited by the Higher Learning Commission (hlcommission.org), an institutional accreditation agency recognized by the U.S. Department of Education.
Tuition
Pay for your online marketing degree by the course
Our B.S. in Marketing online program offers affordable, pay-by-the-course tuition, which is the same for in-state and out-of-state students. There is a $35 per course fee.
| Program | Per Credit Hour | Per Course |
|---|---|---|
| B.S. Marketing | $334* | $1,002 |
Important Refund Information
| 2nd day of class | Last date for 100% refund for dropped course |
| 4th day of class | Last date for 75% refund for dropped course |
| 6th day of class | Last date for 50% refund for dropped course |
| 8th day of class | Last date for 25% refund for dropped course |
Required fees
Required fee per course: $35
Use our Tuition Estimator to see how affordable your degree could be. Slide the notch to the number of credits you've already earned—which may qualify for transfer credit—to get an estimate of what your degree might cost.
Transcripts sent from other colleges and universities will be evaluated, and accepted credits will be added to the student’s Northwest record. The Tuition Estimator is not a guarantee or predictor of the number of credit hours that will be accepted.
Tuition breakdown:
Calendar
View the dates you need to know
Northwest online programs are delivered in an accelerated format ideal for working students, conveniently featuring multiple start dates each year.
| Term | Program Start Date | Application Deadline | Document Deadline | Registration Deadline | Payment Due | Last Class Day |
|---|---|---|---|---|---|---|
| Spring 1 | 1/13/25 | 12/19/24 | 1/2/25 | 1/7/25 | 1/8/25 | 2/28/25 |
| Spring 2 | 3/10/25 | 2/18/25 | 2/24/25 | 3/3/25 | 3/5/25 | 4/25/25 |
| Summer 1 | 5/5/25 | 4/15/25 | 4/21/25 | 4/28/25 | 4/30/25 | 6/20/25 |
| Summer 2 | 6/23/25 | 6/2/25 | 6/6/25 | 6/13/25 | 6/17/25 | 8/8/25 |
| Fall 1 | 8/25/25 | 8/5/25 | 8/11/25 | 8/18/25 | 8/20/25 | 10/10/25 |
| Fall 2 | 10/20/25 | 9/30/25 | 10/6/25 | 10/13/25 | 10/15/25 | 12/5/25 |
Now enrolling:
earning your degree?
Admissions
Follow our streamlined admission requirements
At Northwest, we've streamlined the admission process to help you get started quickly and easily. Please read the requirements for the online bachelor’s degree in marketing, including what additional materials you need and where you should send them. The requirements include:
Admission Requirements:
- GPA of at least 2.0 on a 4.0 scale
- Official transcripts from all institutions attended
To apply for this program, you must meet the requirements for one of the sections listed below.
Transfer Criteria
- Students with 24 or more transferrable credit hours:
- A minimum 2.0 cumulative transfer GPA (on a 4.0 scale)
- Students with less than 24 transferrable credit hours:
- Follow freshman admission requirements and have a minimum 2.0 cumulative transfer GPA (on a 4.0 scale)
- Transfer students from non-regionally accredited institutions will also be considered a freshman; credit cannot be transferred into Northwest from a non-regionally accredited institution
Returning Students (previously enrolled as degree-seeking at Northwest)
- A minimum 2.0 cumulative transfer GPA in any coursework completed since last being at Northwest (on 4.0 scale)
- A probation essay (if returning after being suspended or put on probation) explaining previous time at Northwest, what they've been doing since and how they plan to be successful when they return
Freshman Criteria (Adult - 24+ years old):
- High school transcript showing graduation date or completion of GED/HiSET
- Essay
- ACT/SAT test scores optional; can be submitted for scholarship/placement purposes if available
Freshman Criteria (for non-adult freshmen and transfers with less than 24 transferrable hours):
- Category I:
- 21 or higher ACT composite (or the SAT equivalent: SAT-980 or 1060**)
- A minimum 2.0 cumulative GPA (weighted or unweighted) or above (on 4.0 scale)
**Per 2016 SAT redesign.
- Category II:
- Have an admissions index score (see here) that equals or exceeds 100 points
- A minimum 2.0 cumulative GPA (weighted or unweighted) or above (on a 4.0 scale)
- Category III:
- Minimum 3.0 cumulative GPA (weighted or unweighted) or above (on a 4.0 scale)
- Complete high school college-preparatory curriculum
- Students who have completed the GED or HiSET are eligible with a minimum score of 660 on the GED or a minimum score of 75 on the HiSET
- This category is not an option for home-schooled or unaccredited high school graduates unless they have also completed the GED or HiSET
Home-Schooled Students
Applicants must have their ACT or SAT results submitted directly from ACT or College Board. A transcript listing of high school courses and grades in each course is also required for admission.
- 21 or higher on the ACT (or SAT equivalent), OR
- GED score of 660 or higher, OR
- HiSET score of 75 or higher
GED Applicants/HiSET Applicants
A student may be considered for admission after receiving an equivalency certification, meeting the following criteria:
- GED score of 660 or higher, OR
- HiSET score of 75 or higher
Official transcripts can be emailed to [email protected]. To submit official documents by mail, send them to:
Office of AdmissionsNorthwest Missouri State University
800 University Drive
Maryville, MO 64468-6001
Have a question? Call us at 844-890-9304.
Click here for State Authorization information
Admission Requirements:
- GPA of at least 2.0 on a 4.0 scale
- Official transcripts from all institutions attended
Courses
What you’ll learn in your online marketing degree program courses
For the B.S. in Marketing online, the curriculum is comprised of 120 credit hours, including: 44-47 credit hours of Northwest Core (general education), 4 credit hours of our university seminar, 48 credit hours of professional component courses, 21 credit hours of required courses and 3 credit hours of an advisor-approved elective course.
To ensure a common professional foundation among the accredited business programs, all students majoring in Accounting, Business Economics, Business Management, Business Technology, Finance, International Business, Management Information Systems, Marketing, and Organizational Behavior/Human Resource Management are required to fulfill the following common professional component requirements. A minimum grade of C is mandatory for each of the Common Professional Component and required courses.
Non-business Courses (9 hours)
Business Courses (39 hours)
Click here for the 2024-2025 Common Professional Component courses.
Learning Outcomes:
- Explain the role promotion plays in overall marketing strategy
- Understand promotional concepts/terminology
- Understand the purpose, practice, significance, and current state of promotion
- Explain the components of, and major influences on, a firm's promotional/communication tools/strategies
- Understand the activities necessary to consider when developing a promotional campaign
Learning Outcomes:
- Understand how consumer behavior is used in product positioning, market segmentation, new product and new market development, global marketing, and developing consumer legislation and public policy
- Expand our understanding of the consumer purchase decision process
- Understand how a marketing manager uses consumer behavior concepts to develop marketing strategy
Learning Outcomes:
- Understand the actual process of selling
- Improve students interpersonal and communicative skills within a sales and marketing context
- Familiarize students with the specific area content of sales management
- Cause students to interact with business people in the discipline of sales and sales management
- Master the 6.5 step consultative selling process; from prospecting to closing the sale; including servicing the sale
Learning Outcomes:
- Apply basic marketing research concepts and terminology
- Describe how marketing research is used to enhance decision making
- Report problems in researchable terms
- Prepare to collect, analyze, and interpret data through statistical analysis and general software
- Write in a formal business style
- Construct a fundamentally sound base of marketing research knowledge
Learning Outcomes:
- Be able to explain the role of marketing strategy in overall corporate strategy and apply marketing strategies to solve real business problems (by working on WSJ article analysis reports, case studies, and the marketing plan project, which will be used as assessment tools)
- Be able to elaborate and apply some basic marketing management theories, concepts, analysis models and tools in various business situations (by working on WSJ article analysis reports, Guerrilla Marketing quizzes, in-class exercises, case studies, and the marketing plan project, which will be used as assessment tools)
- Be able to critique the current practices of marketing management and integrate them into your own solutions of real business problems (by working on WSJ article analysis reports, Guerrilla Marketing quizzes, case studies, and the marketing plan project, which will be used as assessment tools)
- Be able to identify, understand, and develop key components of a firm's marketing strategies (by working on WSJ article analysis reports, Guerrilla Marketing quizzes, case studies, and the marketing plan project, which will be used as assessment tools)
- Be able to understand and engage in all activities necessary to develop a marketing plan (by working on WSJ article analysis reports, case studies, and the marketing plan project, which will be used as assessment tools)
- Enhance your information management, problem solving and critical thinking skills (by working on WSJ article analysis reports, case studies, and the marketing plan project, which will be used as assessment tools)
- Improve your teamwork and communication skills and appreciation of diversity, equity & inclusion (by working on team-based projects like WSJ article analysis reports, case studies, and the marketing plan project, which will be used as assessment tools)
Still undecided?
Check out our other undergraduate online degree programs.
*Tuition and fees are based on current rates. Textbooks and laptops are not included with tuition. A one-time fee of $20.50 will be charged for remote proctoring of required Assessment of Core Proficiencies.
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