The marketing world provides a versatile career landscape, with jobs that complement various interests, earning potential and career goals. Since marketing skills are in high demand, graduates with a bachelor’s degree in marketing have an assortment of careers to pursue. Finding an audience for a product, raising awareness of a service and generating customer interest are all part of a marketing career.
The online Bachelor of Science (B.S.) in Marketing program from Northwest Missouri State University can teach students how to inform public buying decisions to support an organization’s marketing efforts, strengthen their brand name and effectively promote their products and services. Students in this 100% online program will maximize their ability to communicate and advertise to consumers using strategic methods and thorough research.
Job Opportunities for Graduates With a Marketing Degree
For those interested in a bachelor’s degree in marketing, promising career options are available. Graduates can pursue jobs as a sales manager, marketing strategist, content marketer, retail manager, purchasing manager, product development manager, market research analyst, customer relations manager and more. In this program, students will learn to think strategically, deliver measurable results for any marketing initiative and create a consistent marketing approach. These skills can translate to the top jobs available in marketing today, including the following:
- Content marketer. The primary responsibilities of a content marketer are to create, plan and distribute content to engage the public with a business. This type of marketing opens a dialogue with the brand and the consumer to create exposure, improve the company’s reputation, grow relationships with its audience, promote products and services and stay connected with potential customers. According to Indeed, the average base salary for a content marketer is $67,991, but that total can vary due to experience level and geographical location.
- Marketing strategist. A marketing strategist oversees production of effective marketing strategies. They collect and analyze marketing data to develop specific marketing campaigns and evaluate marketing needs to meet an organization’s goals. They can also collaborate with clients and other marketing team members to design marketing strategies. According to Salary.com, the salary range for a marketing strategist falls between $66,457 and $88,978 per year, which can also vary due to location and experience level.
- Market research analyst. A market research analyst collects and analyzes data from competitors and consumers. They study what services and products people want while developing suggestions for brands. Excellent communication skills and a strong foundation in statistics, statistical software and information technology are vital for market research analysts. The U.S. Bureau of Labor Statistics reports that the average median pay for this position is $63,920 per year and the job outlook should grow 19% through 2031, which is much faster than average.
- Product development manager. A product development manager identifies new opportunities for developing products, assesses the viability of the latest products and creates a distribution plan. They also conduct market research, work with current customers to understand their needs and analyze industry trends and developments. Salary.com shows that the median salary for this position, which is normally senior level, is $135,938 per year.
About Northwest Missouri State University’s Online B.S. in Marketing Program
Students enrolled in Northwest’s online B.S. in Marketing program will gain a solid foundation in business by focusing on key areas such as management, accounting and economics. As part of their coursework, students explore relevant case studies and apply comprehensive learning through real-world projects. With core courses such as Sales and Sales Force Management, Marketing Research, Consumer Behavior and Principles of Marketing, this program prepares students with versatile skills and knowledge to pursue various careers.
Learn more about Northwest Missouri State University’s online B.S. in Marketing program.
