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Become a Leader in Marketing With an MBA

Do you have what it takes to be a successful leader in the marketing industry? Some people are “born leaders,” which means it comes fairly easily to them. For others, however, it may take more time and effort to fully develop the kind of skills necessary to manage people, run a department or even run an entire company. No matter how you come into a leadership position, what matters most is that you do it well.

How to Become a Leader in Marketing

Thinking and acting like a business leader is the key to being an effective leader in marketing, says Jon Miller for Inc. In fact, many chief marketing officers say it is the backbone of their success. True marketing leaders, Miller says, are leaders first and marketers second.

John Ellett, author of the CMO Manifesto and contributor for Forbes CMO Network, says marketing leaders are change agents for the company. As leaders they impact strategy, revenue and the overall success of an organization. Ellett devised these 12 best practices for marketing leaders:

  • Lead positive change.
  • Bring clarity and inspiration.
  • Build relationships and trust.
  • Channel the voice of the customer and insights.
  • Use focus as a path to greatness.
  • Drive agility and accountability.
  • Build capable, committed, collaborative teams.
  • Find the balance between chaos and process.
  • Do plan, but focus on action.
  • Continuously measure and optimize.
  • Leverage new tools and technologies.
  • Remain resilient in front of challenges.

How an MBA Can Help

Enrolling in an online Master of Business Administration program is the first step toward becoming the type of marketing leader employees would gladly follow. According to a Graduate Management Admission Council 2017 survey of MBA alumni, 86 percent said their degree prepared them well for leadership positions. Plus, candidates with an MBA are in demand: Globally, 86 percent of employers surveyed said they planned to hire MBA graduates in 2017, an increase from 79 percent the previous year.

Besides great leadership skills, you can also develop other valuable talents from an online MBA program. Teamwork, communication, technical and managerial abilities — all can be useful in a marketing career, no matter the industry.

The curriculum for Northwest Missouri State University’s online MBA in marketing comprises 11 courses (33 credit hours). There are core classes in managerial accounting, macroeconomics, employment law, strategic marketing and organizational behavior. The marketing component includes courses in international business, advanced marketing communication, global marketing management and more.

Northwest Missouri State University’s online MBA program in marketing is condensed into seven-week terms, and it takes 12-18 months to earn the degree. Tuition is the same for in-state and out-of-state residents, and you can pay for one course at a time. Also, the program offers multiple start dates, so you can begin taking courses at the most opportune time.

Enrolling in Northwest Missouri’s online MBA program can help you become the kind of marketing leader you were destined to be.

Learn more about Northwest Missouri State University’s online MBA in Marketing program.


GMAT: Give Your Career a Boost With an MBA

Inc.: To Be a Great Marketer, You Have to Be a Great Leader First

The Adaptive Marketer: The Modern Marketing Leader – A Manifesto

Forbes: 4 Traits of Successful Marketing Leaders

GMAC: 2017 Alumni Perspectives Survey Report

GMAC: 2017 Corporate Recruiters Survey Report

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