Overview
Why Our Online MBA in Marketing Stands Out
The MBA in Marketing online program fully prepares you to meet and exceed marketing goals for any organization and to capably respond to the needs of an ever-changing global marketplace.
In this accredited business program, you will gain an understanding of international business from both a historical and current perspective, learn about contemporary marketing communication strategies and examine the application of mathematical and statistical methods for effective business decision-making.
Highly qualified, caring faculty with professional credentials teach all courses with an emphasis on developing management skills through relevant, real-world applications. The online MBA in Marketing from Northwest Missouri State University allows you to advance your career in organizations across the global marketplace by giving you a business operations background in accounting, finance and economic principles.
The business programs at Northwest Missouri State University are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). For more information about ACBSP accreditation, visit acbsp.org.
MBA in Marketing career opportunities include:
- Marketing Manager
- Marketing Director
- Product Manager
- Market Research Analyst
- Brand Manager
Have questions or need more information about our online programs?
Tuition and Fees
Affordable Tuition as Low as $12,300 at Northwest
Our MBA in Marketing online program offers affordable, pay-by-the-course tuition, which is the same for in-state and out-of-state students. All fees are included.
| Program | Per Credit Hour | Per Course | Per Program |
|---|---|---|---|
| MBA in Marketing | $400 | $1,200 | $12,300* |
Important Refund Information
| 2nd day of class | Last date for 100% refund for dropped course |
| 4th day of class | Last date for 75% refund for dropped course |
| 6th day of class | Last date for 50% refund for dropped course |
| 8th day of class | Last date for 25% refund for dropped course |
Required Fees:
Required fee per course: $30
Total required fees: $300
*Tuition and fees are subject to change. Current amounts are based on 2020-21 tuition rates. Textbooks and laptops are not included with tuition.
Northwest Missouri State University is ranked #1 among the "Best Online Colleges in Missouri" by SR Education Group (2019).
Calendar
Important Dates for Our Students
Northwest online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.
| Term | Program Start Date | Application Deadline | Document Deadline | Registration Deadline | Payment Due | Last Class Day |
|---|---|---|---|---|---|---|
| Summer 1 | 05/10/22 | 04/26/22 | 04/29/22 | 05/03/22 | 05/05/22 | 06/24/22 |
| Summer 2 | 06/27/22 | 06/13/22 | 06/16/22 | 06/20/22 | 06/22/22 | 08/12/22 |
| Fall 1 | 08/17/22 | 08/03/22 | 08/08/22 | 08/10/22 | 08/12/22 | 10/07/22 |
| Fall 2 | 10/17/22 | 10/03/22 | 10/06/22 | 10/10/22 | 10/12/22 | 12/09/22 |
Ready to take the next step toward earning your degree online from Northwest?
Admissions
Read the Details of Our Admissions Criteria
At Northwest, we’ve streamlined the admission process to help you get started quickly and easily. Please read the requirements for the MBA in Marketing online, including what additional materials you need and where you should send them. The requirements include:
View all admission requirements
Required Documentation
To apply to the MBA in Marketing program without submission of a GMAT or GRE score, you must submit an official bachelor's degree* with a cumulative GPA of 2.5 on a 4.0 scale from a regionally accredited university plus one of the following:
- A resume including three years of continuous, full-time professional work experience
- A resume including three years of continuous, full-time United States enlisted or commissioned military service
- 3.5 overall undergraduate GPA
- Graduate degree from a regionally accredited university with a minimum 3.0 cumulative GPA
- A score in the 70th percentile or above on the Business Major Field Test
If you do not meet the above requirements, you may apply if you have a bachelor's degree* with a cumulative GPA of 2.5 on a 4.0 scale from a regionally accredited university plus one of the following:
- A GMAT score of 440 or above
- A GRE score of 285 or above
- 3.5 overall undergraduate GPA
- An admission index of 1,100 (undergraduate GPA x 200 + GMAT)
- An admission index of 965 (undergraduate GPA x 200 + GRE)
*Applicants to the MBA program who do not have a bachelor's degree in business are required to successfully complete the MBA Business Foundation course as your first class, which is designed specifically for students who are new to business curriculum.
Official transcript(s) can be emailed to: [email protected]. To submit official documents by mail, send them to:
Graduate Records SpecialistNorthwest Missouri State University
800 University Drive
Maryville, MO 64468-6001
Have a question? Call us at 844-890-9304.
Click here for State Authorization information.
Courses
Read About Our MBA in Human Resource Management Online Classes
For the MBA in Marketing online, the curriculum is comprised of 10 courses (30 credit hours), including 21 hours of core courses and 9 hours of marketing concentration courses.
ACCT 51646: Managerial Accounting
Duration: 7 weeks | Credit Hours: 3
This course is designed to give the student an understanding of the accounting concepts that are useful in making managerial decisions.
ECON 52654 Managerial Economics
Duration: 7 weeks | Credit Hours: 3
An analysis of aggregate economic variables and their relation to business management and decision-making. Macroeconomic models, business fluctuations, and macroeconomic policies will be studied, available empirical data will be analyzed, and their relevance to business decision-making will be examined.
FIN 53621: Financial Management
Duration: 7 weeks | Credit Hours: 3
The course includes financial statement analysis, financial planning, capital budgeting, and valuation.
MGMT 54611: Business Decision Analysis Tools
Duration: 7 weeks | Credit Hours: 3
The application of mathematical and statistical methods to business decision-making in the various fields of business. Topics cover a number of subjects, including quality management, linear programming and queuing problems.
MGMT 54616: Organizational Behavior in Administration
Duration: 7 weeks | Credit Hours: 3
A consideration of various behavioral concepts which are found in organizational settings and which have implications for management personnel. Emphasis is on practical application of various topics such as teamwork, leadership, motivation, organizational change and development.
Duration: 7 weeks | Credit Hours: 3
An examination of contemporary business practices utilized by successful organizations. Emphasis is placed on understanding current issues faced by senior management. Can be taken only during the last trimester of enrollment.
MKTG 55630: Strategic Marketing
Duration: 7 weeks | Credit Hours: 3
An examination of contemporary marketing practices built around the strategic marketing process. The central focus is on becoming a customer-focused organization. Areas such as understanding customer satisfaction and customer value, as well as delivery and applied measurement issues, are explored.
MKTG 55631: International Business
Duration: 7 weeks | Credit Hours: 3
A study of current problems and theory relating to the structure and operations of international business, structured around the overarching themes of globalization, privatization and liberalization. Course material ranges from historical background to strategic choices made by international managers.
MKTG 55635: Advanced Marketing Communication
Duration: 7 weeks | Credit Hours: 3
This course covers one of the four components of a traditional marketing mix that is a critical component of marketing strategy. Otherwise known as promotion, this course focuses on how marketers inform, persuade and remind potential buyers of a product in order to influence an opinion or elicit responses that are essential for its long-term viability. Students will be exposed to basic components of marketing communications, such as personal selling, sales promotion, advertising and public relations. Topics of customer relationship management (CRM), integrated marketing communication (IMC), social media marketing, and other contemporary strategies and tactics in marketing communications will also be examined.
MKTG 55636: Global Marketing Management
Duration: 7 weeks | Credit Hours: 3
The course examines marketing practices in the global context, specifically focusing on global environment analysis, development of competitive strategy, development of global marketing strategy, global marketing strategy execution, and global marketing ethics.
Still undecided?
Check out our other MBA online degree programs.
