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Master of Business Administration in Marketing Online

Solidify your expertise in strategic and global marketing while building a strong foundation in marketing strategies and solutions.

06/14/21 Next Application Due Date
06/28/21 Next Class Start Date

Overview

Why Our Online MBA in Marketing Stands Out

The MBA in Marketing online program fully prepares you to meet and exceed marketing goals for any organization and to capably respond to the needs of an ever-changing global marketplace.


$12,300 Total Tuition
As few as 12-18 months Program Duration
30 Credit Hours

In this accredited business program, you will gain an understanding of international business from both a historical and current perspective, learn about contemporary marketing communication strategies and examine the application of mathematical and statistical methods for effective business decision-making.

Highly qualified, caring faculty with professional credentials teach all courses with an emphasis on developing management skills through relevant, real-world applications. The online MBA in Marketing from Northwest Missouri State University allows you to advance your career in organizations across the global marketplace by giving you a business operations background in accounting, finance and economic principles.

ACBSP accredited online MBA

Northwest MBA programs are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). For more information about ACBSP accreditation, visit acbsp.org.

MBA in Marketing career opportunities include:

  • Marketing Manager
  • Marketing Director
  • Product Manager
  • Market Research Analyst
  • Brand Manager

Have questions or need more information about our online programs?

Tuition and Fees

Affordable Tuition as Low as $12,300 at Northwest

Our MBA in Marketing online program offers affordable, pay-by-the-course tuition, which is the same for in-state and out-of-state students. All fees are included.

$400 Per Credit Hour
$12,300 Program Tuition*

View full tuition breakdown

Program Per Credit Hour Per Course Per Program
MBA in Marketing $400 $1,200 $12,300*

Important Refund Information

1st day of class Last date for 100% refund for dropped course
2nd day of class Last date for 75% refund for dropped course
3rd day of class Last date for 50% refund for dropped course
4th day of class Last date for 25% refund for dropped course

Required Fees:

Required fee per course: $30
Total required fees: $300

*Tuition and fees are subject to change. Current amounts are based on 2020-21 tuition rates. Textbooks and laptops are not included with tuition.

Northwest Missouri State University is ranked #1 among the "Best Online Colleges in Missouri" by SR Education Group (2019).

Calendar

Important Dates for Our Students

Northwest online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.

06/14/21 Next Application Deadline
06/28/21 Start Classes

View full calendar

Term Program Start Date Application Deadline Document Deadline Registration Deadline Payment Due Last Class Day
Spring 1 01/13/21 01/04/20 01/05/21 01/06/21 01/08/21 03/05/21
Spring 2 03/15/21 03/01/21 03/05/21 03/09/21 03/10/21 04/30/21
Summer 1 05/11/21 04/27/21 05/03/21 05/04/21 05/06/21 06/25/21
Summer 2 06/28/21 06/14/21 06/18/21 06/21/21 06/23/21 08/13/21
Fall 1 08/18/21 08/04/21 08/10/21 08/11/21 08/13/21 10/08/21
Fall 2 10/18/21 10/04/21 10/08/21 10/11/21 10/13/21 12/10/21

Ready to take the next step toward earning your degree online from Northwest?

Admissions

Read the Details of Our Admissions Criteria

At Northwest, we’ve streamlined the admission process to help you get started quickly and easily. Please read the requirements for the MBA in Marketing online, including what additional materials you need and where you should send them. The requirements include:

Bachelor’s degree from a regionally accredited institution
GPA of at least 2.5 on a 4.0 scale
Resume detailing professional experience
3 years of work experience or acceptable GMAT/GRE score

View all admission requirements

Required Documentation

To apply to the MBA in Marketing program without submission of a GMAT or GRE score, you must submit an official bachelor's degree* with a cumulative GPA of 2.5 on a 4.0 scale from a regionally accredited university plus one of the following:

  • A resume including three years of continuous, full–time professional work experience
  • A resume including three years of continuous, full-time United States enlisted or commissioned military service 
  • 3.5 overall undergraduate GPA
  • Graduate degree from a regionally accredited university with a minimum 3.0 cumulative GPA
  • A score in the 70th percentile or above on the Business Major Field Test

If you do not meet the above requirements, you may apply if you have a bachelor's degree* with a cumulative GPA of 2.5 on a 4.0 scale from a regionally accredited university plus one of the following: 

  • A GMAT score of 440 or above
  • A GRE score of 285 or above
  • 3.5 overall undergraduate GPA
  • An admission index of 1,100 (undergraduate GPA x 200 + GMAT)
  • An admission index of 965 (undergraduate GPA x 200 + GRE)

*Applicants to the MBA program who do not have a bachelor's degree in business are required to successfully complete the MBA Business Foundation course as your first class, which is designed specifically for students who are new to business curriculum. 

Official transcript(s) can be emailed to: [email protected]. To submit official documents by mail, send them to:

Graduate Records Specialist
Northwest Missouri State University
800 University Drive
Maryville, MO 64468-6001

Have a question? Call us at 844-890-9304.

Courses

Read About Our MBA in Human Resource Management Online Classes

For the MBA in Marketing online, the curriculum is comprised of 10 courses (30 credit hours), including 21 hours of core courses and 9 hours of marketing concentration courses.

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Duration: 7 weeks   |   Credit Hours: 3

This course is designed to give the student an understanding of the accounting concepts that are useful in making managerial decisions.

Duration: 7 weeks   |   Credit Hours: 3

An analysis of aggregate economic variables and their relation to business management and decision-making. Macroeconomic models, business fluctuations, and macroeconomic policies will be studied, available empirical data will be analyzed, and their relevance to business decision-making will be examined.

Duration: 7 weeks   |   Credit Hours: 3

The course includes financial statement analysis, financial planning, capital budgeting, and valuation.

Duration: 7 weeks   |   Credit Hours: 3

The application of mathematical and statistical methods to business decision-making in the various fields of business. Topics cover a number of subjects, including quality management, linear programming and queuing problems.

Duration: 7 weeks   |   Credit Hours: 3

A consideration of various behavioral concepts which are found in organizational settings and which have implications for management personnel. Emphasis is on practical application of various topics such as teamwork, leadership, motivation, organizational change and development.

Duration: 7 weeks   |   Credit Hours: 3

An examination of contemporary business practices utilized by successful organizations. Emphasis is placed on understanding current issues faced by senior management. Can be taken only during the last trimester of enrollment.

Duration: 7 weeks   |   Credit Hours: 3

An examination of contemporary marketing practices built around the strategic marketing process. The central focus is on becoming a customer-focused organization. Areas such as understanding customer satisfaction and customer value, as well as delivery and applied measurement issues, are explored.

Duration: 7 weeks   |   Credit Hours: 3

A study of current problems and theory relating to the structure and operations of international business, structured around the overarching themes of globalization, privatization and liberalization. Course material ranges from historical background to strategic choices made by international managers.

Duration: 7 weeks   |   Credit Hours: 3

This course covers one of the four components of a traditional marketing mix that is a critical component of marketing strategy. Otherwise known as promotion, this course focuses on how marketers inform, persuade and remind potential buyers of a product in order to influence an opinion or elicit responses that are essential for its long-term viability. Students will be exposed to basic components of marketing communications, such as personal selling, sales promotion, advertising and public relations. Topics of customer relationship management (CRM), integrated marketing communication (IMC), social media marketing, and other contemporary strategies and tactics in marketing communications will also be examined.

Duration: 7 weeks   |   Credit Hours: 3

The course examines marketing practices in the global context, specifically focusing on global environment analysis, development of competitive strategy, development of global marketing strategy, global marketing strategy execution, and global marketing ethics.

Still undecided?

Check out our other MBA online degree programs.

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