Overview
The Master of Business Administration in Marketing online program provides expertise in strategic and global marketing, business decision analysis, and financial management with a management emphasis.
Highly qualified, caring faculty with professional credentials teach all courses with an emphasis on developing management skills with relevant, real-world applications. An online MBA from Northwest allows you to advance your career in organizations throughout the evolving global marketing arena by giving you a diverse business background.
Courses
Students must complete 11 courses (33 credit hours), including 21 hours of core courses and 12 hours of concentration courses, to earn the Master of Business Administration in Marketing Online.
To see the full list of our Master of Business Administration in Marketing online courses, view courses.
Admissions
Applicants for the Master of Business Administration in Marketing online degree program must hold a baccalaureate degree from a regionally accredited institution of higher education, with transcripts verifying an undergraduate GPA of at least 2.5. GMAT/GRE requirements may be waived under certain circumstances, including the submission of a resume.
To learn more about our Master of Business Administration in Marketing online admission requirements, view admissions.
Tuition
Students in the Master of Business Administration in Marketing online degree program can pay for each course as they enroll. There is a $50 application fee, but all other fees are included in the total cost of tuition. Costs are the same for students in Missouri or from outside the state.
To learn more about our Master of Business Administration in Marketing online tuition, view tuition.
Calendar
The convenient, accessible Master of Business Administration in Marketing online degree program features multiple start dates each year. Students should consider application date deadlines, turn in all required documentation and fees, register for classes and pay tuition to begin on their desired start date.
To see the full calendar of upcoming start dates for the Master of Business Administration in Marketing Online, view calendar.
Also available:
- Master of Business Administration in General Management
- Master of Business Administration in Human Resource Management
Courses
For the Master of Business Administration in Marketing Online, the curriculum is comprised of 11 courses covering 33 credit hours, including 21 hours of core courses and 12 hours of marketing concentration courses.
Students must take the following courses.
ACCT 51646: Managerial Accounting
Duration: 7 weeks | Credit Hours: 3
This course is designed to give the student an understanding of the accounting concepts that are useful in making managerial decisions.
ECON 52651: Macroeconomics for Business Managers
Duration: 7 weeks | Credit Hours: 3
An analysis of aggregate economic variables and their relation to business management and decision-making. Macroeconomic models, business fluctuations, and macroeconomic policies will be studied, available empirical data will be analyzed, and their relevance to business decision-making will be examined.
Duration: 7 weeks | Credit Hours: 3
This course examines federal and state employment laws. Emphasis is on how federal laws influence most state and local employment laws and impact private sector employees. The course focuses on how workers' rights (in reference to recruitment, selection, placement and retention) are protected by federal and state laws.
FIN 53621: Financial Management
Duration: 7 weeks | Credit Hours: 3
The course includes financial statement analysis, financial planning, capital budgeting, and valuation.
MGMT 54616: Organizational Behavior in Administration
Duration: 7 weeks | Credit Hours: 3
A consideration of various behavioral concepts which are found in organizational settings and which have implications for management personnel. Emphasis is on practical application of various topics such as teamwork, leadership, motivation, organizational change and development.
Duration: 7 weeks | Credit Hours: 3
An examination of contemporary business practices utilized by successful organizations. Emphasis is placed on understanding current issues faced by senior management. Can be taken only during the last trimester of enrollment.
MKTG 55630: Strategic Marketing
Duration: 7 weeks | Credit Hours: 3
An examination of contemporary marketing practices built around the strategic marketing process. The central focus is on becoming a customer-focused organization. Areas such as understanding customer satisfaction and customer value, as well as delivery and applied measurement issues, are explored.
Students must take the following courses.
MKTG 55631: International Business
Duration: 7 weeks | Credit Hours: 3
A study of current problems and theory relating to the structure and operations of international business, structured around the overarching themes of globalization, privatization and liberalization. Course material ranges from historical background to strategic choices made by international managers.
MKTG 55635: Advanced Marketing Communication
Duration: 7 weeks | Credit Hours: 3
This course covers one of the four components of a traditional marketing mix that is a critical component of marketing strategy. Otherwise known as promotion, this course focuses on how marketers inform, persuade and remind potential buyers of a product in order to influence an opinion or elicit responses that are essential for its long-term viability. Students will be exposed to basic components of marketing communications, such as personal selling, sales promotion, advertising and public relations. Topics of customer relationship management (CRM), integrated marketing communication (IMC), social media marketing, and other contemporary strategies and tactics in marketing communications will also be examined.
MKTG 55636: Global Marketing Management
Duration: 7 weeks | Credit Hours: 3
The course examines marketing practices in the global context, specifically focusing on global environment analysis, development of competitive strategy, development of global marketing strategy, global marketing strategy execution, and global marketing ethics.
MGMT 54611: Business Decision Analysis Tools
Duration: 7 weeks | Credit Hours: 3
The application of mathematical and statistical methods to business decision-making in the various fields of business. Topics cover a number of subjects, including quality management, linear programming and queuing problems.
Admissions
Let's get going! The admission process is the first step toward earning your online degree. Familiarize yourself with these requirements for the Master of Business Administration in Marketing online program, along with information on required documentation.
MBA in Marketing Online Requirements
To apply to the Master of Business Administration in Marketing online degree program without submission of a GMAT or GRE score, you must have a bachelor's degree* with a cumulative GPA of 2.5 on a 4.0 scale from a regionally accredited university, and one of the following:
- Three years of continuous, full-time professional work experience
- Three years of continuous, full-time United States enlisted or commissioned military service
- Graduate degree from a regionally accredited university with a minimum 3.0 cumulative GPA
- A score in the 70th percentile or above on the Business Major Field Test
If you do not meet the above requirements, you may apply if you have a bachelor's degree* with a cumulative GPA of 2.5 on a 4.0 scale from a regionally accredited university, and one of the following:
- A GMAT score of 440 or above
- A GRE score of 285 or above
- An admission index of 1,100 (undergraduate GPA x 200 + GMAT)
- An admission index of 965 (undergraduate GPA x 200 + GRE)
*Applicants to the MBA program who do not have a bachelor's degree in business are required to successfully complete the MBA Business Foundation course, which is designed specifically for students who are new to business curriculum.
Required Documentation
To successfully complete the application process, you'll need to:
- Complete the online application for Graduate Studies online application
- Submit the non-refundable $50 application fee
- Submit final official transcripts documenting undergraduate and graduate coursework taken from the accredited college or university attended. The transcript must document proof of degree(s) earned. Official transcripts must be sent directly to Northwest Missouri State University from the granting institutions. Official transcripts can be emailed to: ONLINEGD@nwmissouri.edu
- Submit a current resume, with start and end dates for each position held. Also include any accomplishments and skills earned as well as managerial experience.
- Submit official Graduate Management Admissions Test (GMAT) or Graduate Record Examination (GRE) scores, if required.
Applicants to the MBA program who do not have a bachelor's degree in business are required to successfully complete the MBA Business Foundation course, which is designed specifically for students who are new to business curriculum.
If you need to submit official documents by mail, send them to:
Amber Duis, Graduate Record SpecialistNorthwest Missouri State University
800 University Drive
Maryville, MO 64468-6001
Have a question? Call us at 844-890-9304.
[close-]Tuition
The following is the tuition breakdown for students pursuing a Master of Business Administration in Marketing Online. The tuition is the same for in-state and out-of-state students.
| Program | Per Credit Hour | Per 3-credit hour Course | Per Program |
|---|---|---|---|
| MBA in Marketing Online | $400 | $1,200 | $13,530* |
Required Fees:
Required fee per course: $30
Total required fees: $330
*Per Program cost includes $330 for all required fees.
[close-]Calendar
| Session | Program Start Date | Application Deadline | Document Deadline | Payment Due | Last Class Day |
|---|---|---|---|---|---|
| Fall 2 | October 23, 2017 | October 9, 2017 | October 13, 2017 | October 19, 2017 | December 15, 2017 |
| Spring 1 | January 8, 2018 | December 18, 2017 | December 21, 2017 | January 4, 2018 | February 23, 2018 |
| Spring 2 | March 5, 2018 | February 19, 2018 | February 23, 2018 | March 1, 2018 | April 27, 2018 |
| Summer 1 | May 7, 2018 | April 23, 2018 | April 27, 2018 | May 3, 2018 | June 22, 2018 |
| Summer 2 | July 2, 2018 | June 18, 2018 | June 22, 2018 | June 28, 2018 | August 17, 2018 |
