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Dr. Jim Walker

Professor of Marketing

faculty James Walker

Dr. Walker teaches the Strategic Marketing course in the online MBA programs. He wants students to understand what "customer-focused" really means after taking this course.

Degrees Held:

  • Ph.D. in Marketing – The University of Texas at Arlington, 1994
  • MBA – Northwest Missouri State University, 1986

Career Highlights:

  • Earned full professor rank
  • Received dean's Distinguished Service Award
  • Received AMA's Teacher of the Year award
  • Earned best paper award at the Academy of Business Research International Conference

Which online degree program(s) do you teach?

  • What do you want your students to take away from class?

    What being "customer-focused" entails.

  • What advice would you give to your online students?

    Stay engaged.

  • What qualities make someone particularly successful in the business world?


  • What is the one book you think everyone should read?

    "The Marketing Imagination" by Theodore Levitt

  • What do you do when you need a laugh?

    Hang with friends.

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