Professor of Marketing
Dr. Walker teaches the Strategic Marketing course in the online MBA programs. He wants students to understand what "customer-focused" really means after taking this course.
Which online degree program(s) do you teach?
What do you want your students to take away from class?
What being "customer-focused" entails.
What advice would you give to your online students?
What qualities make someone particularly successful in the business world?
What is the one book you think everyone should read?
"The Marketing Imagination" by Theodore Levitt
What do you do when you need a laugh?
Hang with friends.
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